Waitrose History

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  • Topic: Grocery store, Morrisons, Waitrose
  • Pages : 3 (1032 words )
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  • Published : February 28, 2011
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WAITROSE
BACKGROUND
Presentation
* We are an upmarket chain of supermarkets in the United Kingdom and are the food division of the British retailer and worker co-operative the John Lewis Partnership. * The John Lewis Partnership is an employee-owned UK retailer which operates John Lewis department stores, Waitrose supermarkets and the direct services company Greenbee. * Our reputation has been built, above all, on the quality and freshness of our food. We hold a Royal Warrant with Her Majesty The Queen. * The company was founded in 1904. Waitrose began as a small grocery store, in London. * Culture: A belief in quality and customer service. CSR is important in the company. * Organization of the partnership: The Company is owned by everyone who works for the Partnership. Waitrose's employees are assigned the title of Partner, co-owners of the business. * Waitrose is a clear growth in the United Kingdom. Purchase of multiple stores. * Market share: Waitrose has a 4% share of the food market up 0.1% from 2006, and additionally a 18% and 10% share of the organic food and fish markets respectively. * The company has a long term goal of opening 400 branches across the UK by 2017 and doubling its revenue to £8bn by 2016.

Information
We are an upmarket chain of supermarkets in the United Kingdom and are the food division of the British retailer and worker co-operative the John Lewis Partnership. Our reputation has been built, above all, on the quality and freshness of our food (USP). It is what our customers want, and it is what gives us our edge over other supermarkets. Waitrose holds a Royal Warrant with Her Majesty The Queen. A Royal Warrant is a mark of recognition to people or companies who have regularly supplied goods or services for at least five years to certain members of the Royal Family. They have always been regarded as a mark of excellence and quality, and are highly prized. Waitrose previously held a longstanding Warrant...
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