NET@GMAIL.COM International Burch University CEN553 Electronic Business Spring 2011 Assignment 1: Case study analysis Assignment type: Worth: Length: Due date: Required: individual 20 % 2-3 pages Week 5 (Wednesday‚ 23 March 2011) Read a case study Lonely Planet‚ on the following pages and complete the task specified below: Task Your task is to evaluate the existing business arrangements at Lonely Planet and to offer recommendations about possible new eBusiness initiatives. To help guide your thinking
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Lonely planet Introduction: * Type of organization: Lonely Planet has a internal culture in there company. That means that employees are free to be themselves‚ to exchange ideas and try new approaches to problems. The work space in informal and open‚ so that people can communicate easily with each other. * History: The company was founded in 1972 by the couple Tony and Maureen Wheeler. Their passion is traveling. They went on vacation and they wrote a traveling book so that they can
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Lonely Planet | Coursework 1 | Management & Organization | Aria Farmani‚ 145858 2/11/2011 | Table of Contents Introduction 2 Analysis of current situation 3 Strategic gap 4 Strategic choice 5 Option 1 5 Option 2 5 Option 3 5 Implementation plan 5 Conclusion 6 Introduction Lonely planet was found by a Tony and Maureen Wheeler‚ a newly wed in the early 1970’s. It all began when they decided to cross Europe and Asia overland‚ all the way to Australia for their
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LONELY PLANET Posted on August 25‚ 2010 by Issabella 1. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce revenue losses or operational frictions that result from these issues. Channel Conflict: when sales through the company’s web site interfere with sales in that company’s retail stores. The potential for significant channel conflict exists in Lonely Planet
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Lonely Planet Case Study 1. Prepare a report in which you analyze the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. I feel that Lonely Planet is one big channel conflict. When they first started the company it wasn’t really an issue. The fact that they have grown so much and integrated themselves into many different markets
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Gold Team Travel Agency Project Working for Lonely Planet© Lonely Planet Mission Statement Life is an adventure from the moment we ’re born‚ and here at Lonely Planet we believe adventures should never stop. As a global travel company‚ our adventure is helping travelers get the most out of their journeys. And it ’s not just about books. It ’s about websites‚ TV and mobile products too. We value creativity‚ innovation and integrity and we ’re not afraid to challenge ourselves and others. If
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‘lonely planet guides global explorers ‘ Q&A 1. Why the lonely planet can get the big successful in global? Lonely planet runs the business more than 30 years and publishes more than 500 different guides to destinations around the world. Moreover they have more than 500 employees in offices on three continents‚ as well as 300 writers out combing the world for information. All of these up to the company choose the suit target market and the right marketing strategy. In 2007‚ the Wheelers
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A Passion for the Planet Case Study 1. What role‚ if any‚ does McGregor’s Theory Y play at Patagonia? Explain. First‚ McGregor’s Theory Y is a modern and positive set of assumptions about people. McGregor believed managers could accomplish more through others by viewing them as self-energized ‚ committed‚ responsible‚ and creative beings(Kreitner and Kinicki‚2010‚ pg.8). According to the passage‚ “Patagonia’s philosophy is the handiwork of Chouinard....He helped pioneer modern rock-climbing
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The retail chain Planet M is basically engaged in four different types of product line. Their core business was basically the music retailing as an organized player but with the new opportunities coming out‚ they have diversified into the following: • Music retailing Planet M product portfolio comprises audio CDs and cassettes‚ VCDs and DVDs‚ CD-ROMs and other music accessories. The company is an important player in the home video market. Planet M has successfully forayed into high end ‘personal
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mobile marketing by SK Planet The partner now behind Shopkick‚ SK Planet‚ is large with very significant resources. SK Planet is South Korea’s largest player in the mobile commerce industry. With the acquisition‚ Shopkick’s growth is expected to be accelerated by SK Planet’s experience in mobile marketing. This acquisition also allows Shopkick to directly tap into SK Planet’s existing customer base. Shopkick envisions recreating the SK Planet’s success in the US. SK planet in a nation of 50 million
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