cost structure. After having grown up in the airline industry‚ the Ryan brothers proved they were able to operate a scheduled airline successfully with their 14 seat flights between southeast Ireland and a secondary London airport. Their strategy was to expand to the Dublin-London route‚ a known lucrative route for British Airways and Aer Lingus. Ryanair planned to have unrestricted fares priced at I£98‚ while providing first-rate customer service. Ryanair chose to enter the market at a time
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not offered to first-class passengers of other airlines such as state-of-the-art reclining seats‚ in-flight massages‚ hair stylists‚ aromatherapists and motorcycle and limo home pick-up service. Also‚ a luxury boat service was offered to subjugate London traffic jams. These features among others change the travel experience of customers‚ may it be from first or economy classes. Virgin Atlantic Airways aims to recreate the mystique of air travel through the amalgamation of one-of-a-kind in-flight luxuries
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CAVENDISH COLLEGE Strategic Marketing Management EasyJet Assessment – Task Two Lecturer: John Heather Danilo Gomes de Matos – Group C – DMS/MBA Date: 03/06/2008 List of Contents Company selection and background 4 Customer base 4 Product/Service 4 Target market 5 Financial information 5 1. External Analysis – Macro Environment 6 1.1 PESTEL Analysis 6 2. External Analysis – Micro Environment 12 2.1 Porters Five Force 12
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Ryanair‚ they fly to primary based airports more closer to city centers. They target more on the business passengers. Another big airline is Air Berlin. They are a low-cost airline‚ but don’t operate with a pure low-cost carrier model. Air Berlin offers guaranteed connections via its hubs‚ free services‚ they have a dedicated business class section and a frequent flyer program. Norwegian Airlines established a domestic low-cost carrier. It’s main hub is Oslo Airport with 150 routes to 85 destinations
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costs‚ ensuring staff productivity and maintaining a large fleet for expansion. 1. There are lots of airways which is provide cheap fare of flight such as easyjet‚ Virgin express‚ Air Berlin and so on. As minor airways use the same routine‚ minor airports get a purchasing power from the airlines competition. It is hard situation for Ryanair to minimize the fare. 2. The aviation turbine fuel costs fluctuated as economic and political situation changes and increasing demand of fuel. Also‚ the fuel
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Emirates Airline is considered a major airline in the Middle East. It operates approximately 2‚200 flights weekly across Dubai and the United Arab Emirates (Doganis‚ 2002). Its headquarters are conveniently located in Dubai where most of it flights are coordinated. Emirates Airline is also known to operate one of the longest flights in the world. Emirates Airline is part of the Emirates Group. The airline is owned by the Dubai government‚ one of the countries within the United Arab Emirates group
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Case study Easyjet 1-In the 1990‚ easyjet says that the internet is not important for her business‚ and they denounced that the internet as something “for nerds”‚ and swore that it wouldn’t do anything for his business In the 1998 the easyjet company as a low cost airline company were looking to undercut traditional carriers such as british airways‚ it need to create a lean operation to achieve this ‚ the company decided to use a single sales channel that it was the phone but after the unexpected
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Contents 1) Executive Summary 2) Introduction of Company 3) External Environment 4) Company Financial Performance 5) Competitive Strategy 6) Strategic Direction of Development 7) Methods of Development 8) Conclusions and Recommendations 9) Resources 10) Appendices 1) Executive Summary This report aims to evaluate the current strategic directions
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While all of the principles of marketing are important‚ it is crucial to have a valuable brand name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have
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Growth in Airports and Airlines in Middle East and Asia. By Sudhin Mukundan Manuel Calleja Reyna KJ Kim Gump Hem Parikh Contents 1. Introduction………………………………………………………………page 03 2. Airport History……………………………………………………………page 03 3. Airport Security…………………………………………………………..page 06
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