rights reserved Printed in Great Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet’s $500 Million Gamble DON SULL‚ London Business School‚ and Commentators‚ Constantinos Markides‚ Walter Kuemmerle‚ Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years‚ it was widely regarded as the model low-cost European airline and a strong competitor to flag carriers. The company has clearly
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permission to operate in the important airports. That’s a bad point for Ryan air‚ because it’s important to captivate the customer where he is. And they are in the big airports ‚ it’s a habit for them to go to the important airports and no to the secondary’s one. The Ryan brothers started with a small aircraft‚ so they had only the Possibility to operate in small trips. They choose Waterford to Gatwick which is( for London )a secondary airport. We think that It was just the moment
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African Journal of Economic and Management Sciences‚ 3‚ 273-289 Morrel‚ P. (2008). Can long-haul low-cost airlines be successful? Research in Transportation Economics‚ 24‚ 61-67 Pels‚ E.‚ Njegovan‚ N.‚ & Behrens‚ C. (2009). Low -cost airlines and airport competition.
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advocates no-frills low-cost airline company. Because of its low-cost‚ simple service‚ was welcomed by the British public. EasyJet is the largest budget airline company in UK with major routes coverage in Europe. Called as “Orange culture.” Listed on the London Stock Exchange and is a constituent of FTSE 250 with 2011’s revenue reached 3‚452 million GBP‚ revenue 4.98 p/ASK‚ 15% increased from 2010. EasyJet was founded by Sir Stelios Haji-Ioannou‚ is a British entrepreneur of Cypriot origin. He is the scion
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consists of point-to point‚ short- or medium-haul services with no interlining‚ connections or baggage transfers. · use of less congested secondary airports leads to reduced taxi times‚ quicker turnarounds and lower airport charges. · high frequency of service at every airport served provides a larger return on the investment necessary at that airport‚ whilst also providing flexibility for passengers thereby encouraging further demand. 2.2 Aircraft Fleet · single fleet type‚ providing commonality
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1. What is your assessment of RyanAir’s launch strategy? Ryan Air’s launch strategy of only having one route from Waterford to Gatwick Airport was a smart move because they didn’t enter into a route that was competed for by other established companies. It was a close flight and it was within the financial capabilities of the company to operate the flight for a profit. It also created brand awareness for the company which is very important when a small company like RyanAir is entering a market where
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24 9. Reference and bibliography……………………………………………………………………………………. 25 1. Introduction This report will focus on the current economic crisis and the effect it has had upon British Airways. The passenger figures at London Heathrow‚ Gatwick‚ Standsted and other major airports have dropped by 7.4 per cent last year compared to 2008.(Telegraph‚ 2009) Moreover‚ many different surveys have shown that people are now more reluctant to travel to foreign destinations for holiday. Moreover‚ the Civil
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strategy was not the best for that moment. They began flying between Ireland and London‚ in a very saturated market‚ which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another important factor was that the Dublin-London route was the only one that provided reasonable returns for Aer Lingus‚ so it was
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The rise of the Gulf airports A threat for Amsterdam Airport Schiphol? Abstract The airports of Abu Dhabi‚ Doha and Dubai‚ together referred to as the ‘Gulf airports’‚ will have a combined capacity of 340 million passengers by 2020. Consequently‚ they are trying to redirect the traditional traffic flows east tot west. This research focused on the possible influence of the Gulf airports on Amsterdam Schiphol Airport. The findings show that the Gulf airports have a good competitive position on the
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over the Internet. This saves them 15% on agency fees. - They are based in Stansted in Essex (a secondary airport). New and accessible. It is cheaper to fly from Stansted than either Heathrow or Gatwick‚ and since it is less busy Ryanair can turn aircraft around more quickly. - Many of Ryanair’s destination airports are secondary. Secondary airports‚ which tend to be smaller regional airports. Costs are lower and aircraft can be turned around faster. - Keeping aircraft in the air as much as possible
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