Further Analysis of the financial performance of London Luton Airport Analysing the financial performance of the airport in recent years‚ could be done by selecting few key indicators to measure the performance of specific areas. These measures can highlight strengths and weaknesses in certain areas and indicate to manage where specific improvements can be made. The selected indicators in this report will be assessed both internally and compared to equivalent performance externally‚ Considering
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(1) Describe and assess Ryanair’s launch strategy (In 1986‚ when they entered the Dublin-London route) Ryanair was launched at a time that did not seem highly favorable to the airline industry. As a matter of facts‚ in 1986‚ the market was still recovering from the aftermaths of the OPEC oil embargo and the 1979’s oil crisis which led to an important increase in the jet oil prices‚ along with a recession that cut demand for air travel and thus gave an impulse to the aircrafts’ cheaper substitutes
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EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions‚ across the sea with other countries in the European continents‚ so the aircraft is the most convenient mode of transportation. ‚ but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories
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operated a 14-seat turboprop between Waterford and Gatwick Airport on the outskirts of London. The airline targeted low-fare segment market. It initiated service from London’s secondary airports. In terms of competition‚ Waterford and Gatwick didn’t pose any challenges. In 1986‚ Ryanair gained a license to operate between Dublin and Luton‚ another secondary airport of London. In that year‚ they announced the commencement of service from Dublin and London. On this route‚ British airways (BA) and Aer Lingus
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Waterford and Gatwick Airport were running at 60-70% of its total capacity for the past 10 years‚ there meant that there was still excess capacity in this route. Hence‚ competition in that route was not as intense and Ryanair’s entry would not result in a knee-jerk reaction of the existing competitors. Therefore‚ as there was spare capacity in this industry‚ it was attractive for Ryanair to enter the industry. 2. Threat of substitutes: Ryanair’s competitors on the Waterford and Gatwick route were
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that it is appropriate to re-examine the economics of these services. One of the first of such ventures was Laker Airways that in 1977 transformed its UK charter operations into a long-haul ‘no frills’ airline. Its first ‘SkyTrain’ flight was London Gatwick to New York and it subsequently added Los Angeles and Miami. The features it had in common with today’s low-cost business model were: Point-to-point operations‚ with no interlining or transfers In flight catering available at
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later on and that they would not have huge loses at the very beginning. Also their first plane started to operate between Waterford (southeast of Ireland) and London Gatwick airports and here you can notice that they have chosen secondary airports to operate because we assume they wanted to reduce their cost by going to less crowded airports to save
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Management Questions. 1. Leadership a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities‚ differences? O’Leary is said to have a pugnacious and aggressive management style‚ using a flat management hierarchy whose ethos is to provide a low cost‚ reliable and competitive service. Ryanair decided to hire O’Leary and sent him to the States for studying
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Roma. (2013) Airport Fees ‚Aeroporti di Roma. Airbus . (2013) Dimensions and Key Data [Online].Available at: http://www.airbus.com/aircraftfamilies/passengeraircraft/a320family/a320/specifications/ [Accessed Airfleet. (2013) Airline fleet age [Online]. Available at: http://www.airfleets.net/ageflotte/fleet-agesearch.htm[Accessed 6 November 2013]. AIRFLEET.NET. (2013) Fleet age of easyJet[online].Available at: http://www.airfleets.net/ageflotte/EasyJet.htm[Accessed 6 November 2013]. Airport Technology
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1. What is your assessment of Ryanair’s launch strategy. After establishing its ability to transport passengers from Ireland to secondary London airports (i.e. Luton and Gatwick)‚ Ryanair entered competition with British Airways and Aer Lingus to provide air travel from Dublin to London. They were able to complete with these well-established carriers by: A. focusing intently upon first-rate customer service and amenities comparable to BA and AL B. offering a simple ticket w/ no restrictions
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