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easyjet
easyJet
Business Model Analysis
BMAN72801

EasyJet’s Business Model Analysis

Table of Contents
Executive Summary................................................................................................................................. 1
1. The Business Model of EasyJet ........................................................................................................... 2
1.1 Theory ........................................................................................................................................... 2
1.2 Easyjet’s Business Development ................................................................................................... 2
1.3 EasyJet’s Current Business Model................................................................................................. 4
1.3.1 Customer Value Proposition (CVP) ........................................................................................ 4
1.3.2 Key Resources and Key Processes .......................................................................................... 6
1.3.3 Profit Formula ........................................................................................................................ 7
1.4 A Circle of Success ....................................................................................................................... 13
2. Dependencies and Constraints ......................................................................................................... 15
2. 1 Internal and External Dependencies .......................................................................................... 15
2.1.1 Internal Dependencies ......................................................................................................... 15
2.1.2 External Dependencies ........................................................................................................ 16
2.2 Constraints


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Available at: http://www.antwerp-airport.be/contentpage_en.php?p=tarieven Aviazionecivile. (2013) Air Europa: America Latina e link Skyteam i punti di forza. [Online]. AZ World Airports. (2013) Antwerp Airport (ANR/EBAW) [Online]. Available at: http://www.azworldairports.com/airports/a1140anr.cfm[Accessed 6 December 2013]. Barlow, G. L. (2000)’Yield management in budget airlines’,Yield Management: Strategies for the Service Industries, pp.198-210. BBC. (2007) easyJet agrees to buy GB Airways [online]. Available at: http://news.bbc.co.uk/1/hi/business/7061246.stm[Accessed 25 October 2007]. Brussels Airport. ( 2013) Charges & fees at Brussels Airport,The Brussels Airport Company. Brussels South Charleroi Airport . ( 2013) Regular/charter flights. [Online]. Available at: http://www.charleroi-airport.com/en/b2b/airport-charges/regularcharter-flights/index.html[Accessed 6 CAPA. (2010) Defining airport risk, Centre for Aviation. CAPA. (2012) Italy 's S.A.V.E. airport operator invests and prospers. Available at:http://centreforaviation.com/analysis/italys-save-airport-operator-invests-and-prospers71799[Accessed 8 December2013] David, M. (2013) Ryanair trumps EasyJet and BA for traffic, but fails at user engagement [Online]. Dennis, N. (2005) END OF THE FREE LUNCH? THE RESPONSES OF TRADITIONAL EUROPEAN AIRLINES TO THE LOW-COST CARRIER THREAT, Association for European DePamphilis, D. (2007) Mergers, Acquisitions, and Other Restructuring Activities. 4th edn. Dobruszkes, F. (2006) ’An analysis of European low-cost airlines and their networks. Journal of Transport Gegraphy’.14, pp.249-264 easyJet. (2005) Annual report and accounts [online]. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/annual_report_2005.pdf [Accessed 7 December 2013]. easyJet. (2006) Annual report and accounts [online]. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/investor_pres_annual_report_2006.pdf [Accessed 7 December 2013] easyJet. (2007) Annual report and accounts [online]. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/annual_report_accounts_2007.pdf [Accessed 7 December 2013]. easyJet. (2008) Annual report and accounts [online]. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/easyJet_ar081.pdf [Accessed 7 December 2013]. easyJet. (2009) Annual report and accounts [online]. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/easyJet_AR09_180109.pdf [Accessed 7 December 2013]. easyJet. (2010) Annual report and accounts [online]. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/easyJet_AR10_18_1_2011.pdf [Accessed 7 December 2013]. easyJet. (2011) Annual report and accounts[online].Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/annual-report-2011.pdf [Accessed 7 December 2013]. easyJet. (2012) Annual report and accounts[online].Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/result-centerinvestor/annual-report-2012.pdf[Accessed 7 December 2013]. easyJet. (2013) Customer Charter,easyJet [online]. Available at: http://www.easyjet.com/en/customercharter [Accessed:7 December 2013]. easyJet. (2013) Preliminary 2013 Results-Call Transcript [pdf] easyJet. Available at: (2013. Half Year Results Analyst and Investor presentation,EasyJet. easyJet. (2013) Making a strong business stronger,EasyJet. easyJet. (2013) Results for the six months ended 31 March 2013 [pdf] easyJet. Available at: http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/investors/results-centre/2013/2013half-year-results.pdf [Accessed 8 December 2013]. Edreams.(2013) Flights London Rome. [Online].Available at: http://www.edreams.com/flights/london-rome/[Accessed 7 December 2013]. Europe Airports .(2013) Europe Airports - Treviso-San Angelo (TSF) [Online]. FareCompare.( 2013) Cheap Flights from London to Rome - LON to ROM. [Online]. Flughafen Lübeck, (2006) Rules Governing Fees,Flughafen Lübeck GmbH. Fourie, C. & Lubbe, B. (2006) 'Determinants of selection of full-service airlines and low-cost '.
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