Strategic Evaluation Consultation Document For EasyJet
Table of contents
Introduction 2
Strategy Evaluation 4 SWOT analysis on EasyJet 4 Strengths 5 Weakness 7 Opportunities 8 Threats 8 PEST Analysis on EasyJet. 9 Political 9 Economic 9 Social 10 Technological. 10 eMarketing Strategy 11 Balancing of online and offline promotion strategy 12 The impact of the implementation of emarkting strategy 14
Legal and ethical issues of EasyJet 14
Conclusion 16
Budget for developing site 17
Reference 19
Strategic Evaluation Consultation document for EasyJet.
1. Introduction
EasyJet Airline Company Limited is a British company which advocates no-frills low-cost airline company. Because of its low-cost, simple service, was welcomed by the British public. EasyJet is the largest budget airline company in UK with major routes coverage in Europe. Called as “Orange culture.”
Listed on the London Stock Exchange and is a constituent of FTSE 250 with 2011’s revenue reached 3,452 million GBP, revenue 4.98 p/ASK, 15% increased from 2010.
EasyJet was founded by Sir Stelios Haji-Ioannou, is a British entrepreneur of Cypriot origin. He is the scion of a wealthy, ship owning family and with the start-up fund by his father to beginning of a series of ventures under the Easy brand.
Haji-Ioannou started EasyJet in 1995 when he was 28. EasyJet is take direct sales rather than through an agent. The most difference with other airline companies is EasyJet does not provide meals and drinks, there is no ticket agent and only accept direct booking.
The beginning of EasyJet is relying on two rented aircraft. And the first destination was Glasgow, and launched with ultra-low-cost flights, the advertising slogan is “London to Glasgow, cheaper than a pair of jeans!” This trick
Introduction 2
Strategy Evaluation 4 SWOT analysis on EasyJet 4 Strengths 5 Weakness 7 Opportunities 8 Threats 8 PEST Analysis on EasyJet. 9 Political 9 Economic 9 Social 10 Technological. 10 eMarketing Strategy 11 Balancing of online and offline promotion strategy 12 The impact of the implementation of emarkting strategy 14
Legal and ethical issues of EasyJet 14
Conclusion 16
Budget for developing site 17
Reference 19
Strategic Evaluation Consultation document for EasyJet.
1. Introduction
EasyJet Airline Company Limited is a British company which advocates no-frills low-cost airline company. Because of its low-cost, simple service, was welcomed by the British public. EasyJet is the largest budget airline company in UK with major routes coverage in Europe. Called as “Orange culture.”
Listed on the London Stock Exchange and is a constituent of FTSE 250 with 2011’s revenue reached 3,452 million GBP, revenue 4.98 p/ASK, 15% increased from 2010.
EasyJet was founded by Sir Stelios Haji-Ioannou, is a British entrepreneur of Cypriot origin. He is the scion of a wealthy, ship owning family and with the start-up fund by his father to beginning of a series of ventures under the Easy brand.
Haji-Ioannou started EasyJet in 1995 when he was 28. EasyJet is take direct sales rather than through an agent. The most difference with other airline companies is EasyJet does not provide meals and drinks, there is no ticket agent and only accept direct booking.
The beginning of EasyJet is relying on two rented aircraft. And the first destination was Glasgow, and launched with ultra-low-cost flights, the advertising slogan is “London to Glasgow, cheaper than a pair of jeans!” This trick