Case Assignment: Gillette: Dry Idea (B) Group No. 11 Risi Raj Prashant Yadav Jitendra Giri Goswami Nishanth S Snehalkumar Rajmalwar Comment on the bake-off assignment and implementation plan followed by Gillette The Bake-off Assignment Background • Reaffirmed the commitment of Gillette for the product • Recapped results to date of Dry Idea’s form extension work and copy development initiatives • Stressed the urgency of resolving the brand’s creative crisis • Stressed on the
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Aristotle’s Idea of Telos The definition of telos is Aristotle’s final cause: the goal or purpose of a thing‚ its function or potential. The final cause is the most important “cause” in Aristotle’s point of view. In his teleological point of view‚ he states that everything is always changing and moving‚ and has an aim‚ goal or purpose (telos). Aristotle’s arête (virtue) is reaching your highest human potential‚ or in his words‚ knowledge and study. So if the highest human knowledge is knowledge
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Egghead Main Idea The main theme of the novel Egghead by Caroline Pignat‚ is bullying. Throughout the novel‚ the characters Katie and Will are bullied by Shane and his gang. This book shows the problems in today’s schools and the dangers and change that happen because of bullying. Shane is established early on as a bully‚ when he picks on Martin for having a stutter (page 13)‚ and when he forces Will out of the change room in just his pink underwear (page 23). Will soon becomes a prime target
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Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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Truths: A Logical Basis for Philosophy The Buddha Shakyamuni was born in the 6th century BCE in the area presently known as Nepal. During his 80 year lifetime‚ he systematically developed a pragmatic‚ empirically based philosophy which he claimed would lead its followers towards an enlightened existence. Buddhism is commonly called a religion; however‚ it differs from the usual definition of a religion in that it has no deities‚ does not promote worship of demigods‚ and is based on logical reasoning
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is nasty‚ brutish‚ and short. Since individuals are rational‚ they agree to surrender their individual rights to the sovereign in order to create a state whereby they can be protected from other individuals. Locke and Rousseau further developed this idea of a social contract‚ although in a somewhat different form than Hobbes. Contributions of Hobbes include the recognition of the existence of the individual and individual rights along with the concepts of rationality‚ self-interest‚ competitiveness
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09.03.13 Business Plan Idea „Healthy Take-Away-Food in Germany“ MGT460 - Business Plan Development‚ Kim Davis King Lisa Wäsch 1712 Grand Avenue 92109 Pacific Beach‚ San Diego California Red-ID: 817366362 Fon: 6197575973 Mail: lisa.waesch@gmx.de During the last decades‚ obesity is rising abruptly all over the world and specially in Germany
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My Idea of Winning Life By- Shashank Upadhyay. Born‚ Play‚ Learn‚ Struggle‚ Enjoy‚ Earn‚ Retire and dies….and born again. This is the common life cycle of billions & trillions humans on this earth. But out of these Billions & Trillions‚ there are some persons who actually taste the success in their life and are thus know as “Outliers” A Great quote by Peblo Picasso‚ the famous artist and one of those outliers:-
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Idea’s AD Campaigns Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002... ’A Good !Dea’ Campaign Idea’s promotions in 2006 were based on its tariffs‚ service quality‚ and network coverage. For instance‚ Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of
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Honey Bunny Goes Viral Ananya Harish First MBA Section-A Idea Cellular has cut a wide arc from ‘What an Idea sirji!’ to “You are my pumpkin pumpkin‚ hello honey bunny”. This jingle is on every ones lips and has become quite famous just like the earlier ‘Sirji’ campaign became a big success. On December 1st‚ Adithya Birla Group Company launched its new ad campaign – ‘Idea Rings All India’ – after having a high intensity teaser for three days. It attained high publicity much earlier than expected
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