idea cellular campaigns
Idea's AD Campaigns
Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002...
'A Good !Dea' Campaign
Idea's promotions in 2006 were based on its tariffs, service quality, and network coverage. For instance, Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of cricket...
Idea's Launch in Mumbai
!dea's launch in Mumbai circle was recognized as the world's largest single city launch of telecom services till 2008. Idea spent Rs.8 billion to cover more than 1000 cellular sites in Mumbai. It used extensive out-of-home (OOH) media like bill boards and bus stop shelters for pre-launch teasers. Idea used the then prevailing controversy of natives Vs migrants in Mumbai city...
The Online Initiatives
Idea took its 'What an !dea' campaign further - from TV, print, and radio to the Internet. It launched several websites that complemented its campaigns that championed social causes. In December 2008, Idea launched a website called http://bythepeople.in to take forward its TVCs based on democracy...
Idea's Association with IPL
In March 2009, Idea tied up with Mumbai Indians, one of the teams participating in the Indian Premier League (IPL). IPL provided Idea with a good opportunity for its brand building exercise as the competition was closely followed by the entire country. Idea launched a campaign called 'Call the Cricketers' on April 30, 2009...
The 'Out-Of-Home' Campaigns
Idea had been using OOH media like hoardings, public transport systems, and bus shelters since the early 2000s. The company used OOH media innovatively to reflect the message of the ad. One of the most noticed campaigns of Idea's OOH was the one used in the city of Surat in the state of Gujarat in Western India...
The Road Ahead
Advertising experts felt that
Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002...
'A Good !Dea' Campaign
Idea's promotions in 2006 were based on its tariffs, service quality, and network coverage. For instance, Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of cricket...
Idea's Launch in Mumbai
!dea's launch in Mumbai circle was recognized as the world's largest single city launch of telecom services till 2008. Idea spent Rs.8 billion to cover more than 1000 cellular sites in Mumbai. It used extensive out-of-home (OOH) media like bill boards and bus stop shelters for pre-launch teasers. Idea used the then prevailing controversy of natives Vs migrants in Mumbai city...
The Online Initiatives
Idea took its 'What an !dea' campaign further - from TV, print, and radio to the Internet. It launched several websites that complemented its campaigns that championed social causes. In December 2008, Idea launched a website called http://bythepeople.in to take forward its TVCs based on democracy...
Idea's Association with IPL
In March 2009, Idea tied up with Mumbai Indians, one of the teams participating in the Indian Premier League (IPL). IPL provided Idea with a good opportunity for its brand building exercise as the competition was closely followed by the entire country. Idea launched a campaign called 'Call the Cricketers' on April 30, 2009...
The 'Out-Of-Home' Campaigns
Idea had been using OOH media like hoardings, public transport systems, and bus shelters since the early 2000s. The company used OOH media innovatively to reflect the message of the ad. One of the most noticed campaigns of Idea's OOH was the one used in the city of Surat in the state of Gujarat in Western India...
The Road Ahead
Advertising experts felt that