Star Marketing Objective Jet Star is a subsidiary airline of Qantas‚ it is founded in Melbourne‚ Australia in 2004 starting with 400 employees and up to date they have 7‚000 employees under them. Jet Star is one of the largest low- cost airline carrier in the Asia Pacific by revenue Jet Star objective is to offer all day‚ everyday low fares to allow more people to fly to different places more often. From the advertising slogan of Jet star “All day everyday low fares” we are able to know their objective
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2008]. Heathrow Airport (2008) Heathrow Airport Information [online]. Available from: http://www.heathrowinformation.co.uk/heathrow-airport-INF-information-terminal-5.php [Accessed 3rd December 2008]. Hotel World (2009) Flybe picks up two prestigious carrier awards [online]. Available from: http://www.hotelworldplus.com/news/?p=114 [Accessed 20th March 2009]. IATA (2009) Making a Safe Industry even Safer [online]. Available from: http://www.iata.org/pressroom/pr/2007-04-16-01.htm [Accessed 30th January
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strategically from applying the theory in it marketing strategy. Global trend in rapid emergence of low-cost carriers and launch of Virgin Blue in 2000 provided very steep challenges to Qantas for survival. Qantas identified this changing environment and designed its business portfolio as part of its strategic planning. This included purchase of Impulse airline‚ launch of low-cost carriers like Australian Airlines and JetStar and expansion of nonflying businesses such as catering travel and freight
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Survival Of Low Cost Airlines In India Do We Need New Strategies?? Introduction The liberalization of aviation industry in India has precipitated the boom for domestic & international passenger carriers. The domestic passengers & cargo traffic recorded a growth rate of 20% & 8.5%. The Airport Authority of India manages total 119 airports in the country which includes 7 international airports‚ 94 airports & 28 civil enclaves. The four airports are under PPP Greenfield airports i.e. Delhi
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Kuemmerle‚ Luis Cabral. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London’s Luton airport. In two years‚ it was widely regarded as the model low-cost European airline and a strong competitor to flag carriers. The company has clearly identifiable operational and marketing characteristics‚ e.g. one type of aircraft‚ point-to-point short-haul travel‚ no in-flight meals‚ rapid turnaround time‚ very high aircraft utilization‚ direct sales‚ cost-conscious customer
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1 Summary Low-cost carriers have been established for many years. A model for a low-cost airline is described‚ derived from the operations of several such carriers. The models followed by the three main low-cost carriers in the UK‚ Ryanair‚ easyJet and Go are then outlined. The impact of the differences between these models is then assessed to see how they affect the cost base and productivity of the airlines. Finally‚ it is suggested that Ryanair’s model is most suited for the current conditions
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A “Hedge” of the Pack: A Review of Southwest Airlines Innovative Fuel Strategy While many airlines suffer from rising fuel costs‚ Southwest Airlines continues to emerge victorious in the aeronautical landscape. Other carriers now forced to increase prices to compensate for fuel costs‚ are now subject to the new mindsets of consumers who are opting for longer bus and car rides‚ or simply not traveling at all. The woes of the airlines industry have many posing the question if airline travel
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North South University SCHOOL OF BUSINESS BBA Program Spring‚ 2013 MGT 489 STRATEGIC MANAGEMENT (Section-1) Case on “Plane Wreck: The Airline Industry in 2001-2004” Submitted to: Dr. Abdur Rab Professor School of Business Submitted by: Name ID Shah M. Jakaria
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regional aircraft are getting larger‚ faster‚ and are flying longer ranges. Regional airlines are considered to be their own segment‚ apart from legacy carriers because they do not offer ’long-haul’ flights to international or intercontinental destinations. In many cases‚ regional airlines also sell all or most of their flights to larger legacy carriers such as US Airways‚ United‚ and Delta‚ which offer long-haul and short-haul flights. There are primarily two ways for a regional airline to do business:
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KLIA2 (Kuala Lumpur International Airport 2) is a new terminal for low-cost carriers which was built to replace the then existing LCCT (KLIA Low-Cost Carrier Terminal) which has been operating since 23 March 2006. The KLIA2 project was delayed for three years‚ with the costs of building the terminal increasing from RM2billion to RM4billion. KLIA2 was finally scheduled to start operations on 2 May 2014. However‚ one month prior to the opening of KLIA2‚ Malaysia Airports Holdings Berhad (MAHB) made
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