Singapore Airlines - An Excellent Asian Brand Think about one of the strongest brands from Asia‚ and chances are that Singapore Airlines and its long-serving‚ almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally‚ and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore
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Southwest Airlines Culture‚ Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture‚ Values and Operating Practices (in Thompson‚ A. A.‚ Strickland. A. J. and Gamble‚ J. (2005) Crafting and Executing Strategy (Fourteenth Edition)‚ McGraw-Hill‚ New York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on
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easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early 1990s‚ the European government policy unveiled fresh policy to the airline industry that any European carrier can operate their business to anywhere and use any landing slots. Therefore‚ the highly deregulation led to the rapidly growth of airlines; meantime‚ a large part of new firms run the operations from the UK due to the frequently traveled. Almost
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Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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Since commencing operations in August 2006‚ it has established itself as one of India’s leading airlines using its model of efficient‚ low-cost operations and by attracting customers with low fares. IndiGo is the largest low cost carrier in Indiaand is India’s largest carrier by market share as of August 2012.As of March 2012 it is the only airline in India making profits.Aditya Ghosh‚ a former lawyer‚ is credited for the growth of the airline since he joined as the President in 2008. Indigo Airways
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Report AIRASIA BUDGET AIRLINE I. Executive summary Budget airline industry Singaporean airlines industry grew by 10.3% in 2007 to reach a value of S$6.5 billion‚ growing by more than 10% up to now. Noticeably‚ low-cost carriers have been the industry’s success story over the past decade. It has won huge number of passengers‚ stealing full-service market share and forcing full-service airline such as SIA to run its own low-cost options such as Scoot and Tiger airways
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advantage of growth opportunities. These expansions would also aid in establishing trunk routes to increase traffic on AirAsia’s local flights. Some of the notable disadvantages are that AirAsia could be moving away from their successful low-cost carrier (LCC) strategy. Other disadvantages include the need to expand acquire different planes and potential brand confusion between AirAsia X and AirAsia‚ whether in
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118 Part Two Understanding the Marketplace and Consumers VIDEO TOMS Shoes Case on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes‚ answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy‚ or did it create its strategy and fit the strategy
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Competitor analysis While taking a closer look at the competitors in the European airline market it is visible the there are two main groups of airlines. One group consists airlines with a low cost strategy‚ and the other group are the mainstream carriers. This last group exists of a few companies who have severe problems with the structurally sickness of this industry. Only Lufthansa made a net profit. BA‚ Air France-KLM and Scandinavian Air Systems all made severe losses‚ due to declining traffic
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MULTIMEDIA UNIVERSITY® DAC5018 COMPUTER APPLICATIONS Trimester 2‚ Session 2012 / 2013 PROJECT REGISTRATION FORM |Lecture group/ section: |DP7-9 | |Lecturer’s Name: |NUR LIYANA BINTI ROSLI | |No. |Student ID
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