REVIEW OF LITERATURE A discussion regarding use of psychometric test has been carried out in May 2001‚ published by centre for the economics of education by Andrew Jenkins From the article: This paper surveys the literature on the use of psychometric testing by employers‚ and considers whether information on psychometric testing can be used to make deductions about changes in the demand for skills in the economy. The standard approach to measuring the demand for skills‚ and
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Segmentation Analysis Literature Review To match the needs of costumers‚ consumers and producers‚ not only in case of private people but of businesses or companies‚ target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research‚ after which he segments the market‚ and then targets a single segment or series of segments‚ and finally positions within the segment(s). From these processes‚ I have chosen Segmentation Analysis as the topic of this essay
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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Literature Review on Pain Assessment The purpose of this review was to outline and evaluate pain assessment techniques and tools commonly used in the postoperative recovery room to assist in pain management. Problem Identification and Evidence Pain after surgery is stressful to patients and is a major problem in post anesthesia care unit (PACU). Recent data suggest 80 percent of patients experience pain post operatively (Wells‚ Pasero‚ & McCaffery‚ 2008). Ineffective pain management in the immediate
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Literature Review on Childhood Obesity By: Obesity is a growing problem among U.S. children. In 1994‚ one in five children between the ages of 6 and 17 was overweight. This is double the rate of 30 years ago (National Center for Health Statistics‚ 1999). This adverse trend has potentially profound effects on children’s health‚ including their long-term health. The terms "obese" and "overweight" often are used interchangeably. Technically‚ "obesity" is the upper end of "overweight
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Chapter 1 The Problem and Review of Related Literature Introduction “A journey of a thousand miles begins with a single step.” –Confucius. This quote from the famous Chinese philosopher must be true for every student who wishes to study abroad and attain a winning career. Students should be careful in choosing which country they will spend their time and money for studying because if they made a wrong step or move‚ the journey to success would be different to them to take. Few countries in
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CHAPTER II Review of Related Studies and Literature 1. Related Foreign Literature This contains a collection of foreign related literature that could compare the similarities and differences with the study. Title: Production Scheduling for Manufacturing Execution System Author: Steffen Lamparter Lars Jordan Date:September 2‚2011 Today‚ first inter-organizational tracking & tracing systems facilitate timely identification and handling of disruptions along the supply chain.
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India is a booming market for mobile phone industry. As per the report from IPSOS Consulting‚ Mobile subscribers grew from 2 million in 2000 to 939 million in 2012. Due to plethora of options available in the market‚ customers get to choose the right product for them as per their needs. In order to understand the factors considered by a potential
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Successful new products can enhance the success of an organization‚ and product introduction is critical to that success. With a failure rate of new products estimated as high as 50% at launch (Cooper and Edgett‚ 1996)‚ new product launch strategies are critical to new product success; or‚ as Delre‚ et.al.‚ (2007) suggest‚ “the initial phase of market penetration is a critical moment for the future direction of a product. A fast and substantial takeoff can guarantee a competitive advantage.”
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