"Literature review on marketing and brand perception" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 13 of 50 - About 500 Essays
  • Better Essays

    Literature review

    • 2468 Words
    • 10 Pages

    LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen

    Premium Sustainability Higher education

    • 2468 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Literature Review

    • 1068 Words
    • 5 Pages

    In Vitro Antifungal 1 In Vitro Antifungal Activity of Orthosiphon aristatus (Philippine Taheebo) against Candida albicans Sheenalyn R. Ching BS Biology University of the Philippines Los Banos In Vitro Antifungal 2 In Vitro Antifungal Activity of Orthosiphon aristatus (Philippine Taheebo) against Candida albicans Tabebuia impetiginosa is a one of the species of the well-known medicinal plant‚ Taheebo. It is common in Argentina

    Premium Candidiasis Hydrogen peroxide

    • 1068 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Literature Review

    • 2805 Words
    • 12 Pages

    LITERATURE REVIEW (Bank Efficiency amid Foreign Entry: Evidence from the Central American Region Prepared by Torsten Wezel) A wave of foreign bank entry hit the Central American region comprising of 5 countries the Dominican Republic and state of Panama. This region was an attraction for the foreign banks especially from the United States‚ United Kingdom and Columbia and these foreign banks acquired the major financial institutions with large deposit base and customers as to capture a large

    Premium Bank

    • 2805 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Literature Review

    • 1518 Words
    • 7 Pages

    Literature Review Effective body language for organizational success It is well-known that body language refers to nonverbal mode of communication. On scientific analysis‚ it has been found that the different aspects of communication comprise 55% bodily movements and gestures‚ 38% vocal tone and only 7% words or verbal communication. It is thus clear that about 93% of communication is nonverbal‚ as many times‚ words are inadequate. This shows that correct use of body language serves as an effective

    Premium Nonverbal communication Communication

    • 1518 Words
    • 7 Pages
    Good Essays
  • Good Essays

    product or brand. That why we conduct this research to know or investigate what are their (household) perception about SME product based on 4 factor which is brand‚ purchase intention‚ packaging and last but not least price. For instance‚ SME product that we choose is MUNIRAH and on the other hand we compare with well-known fruit juice for example PEEL FRESH juice. Although SME brand is cheaper than well-known brand‚ but we found that consumer is willing to pay at high cost because of the brand. They

    Premium Brand Brand management

    • 6312 Words
    • 26 Pages
    Good Essays
  • Better Essays

    Literature Review

    • 1427 Words
    • 6 Pages

    Literature Review Making it a Success‚ Sue Larkey‚ 2008 ‘Making it a Success’ written by Sue Larkey is a book which has many strategies and worksheets to use during a literacy lesson for students with Autistic spectrum disorder. Larkey identifies Autism Spectrum disorder (ASD) as ‘A lifelong developmental disability affecting about 1 in 500 people. Confused by the world around them‚ people with an Autism spectrum Disorder need help to fit in. They have great difficulty understanding what they see

    Premium Autism Autism spectrum Asperger syndrome

    • 1427 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    brand marketing loreal

    • 880 Words
    • 6 Pages

    BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal

    Premium Brand L'Oréal

    • 880 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Literature Review

    • 1554 Words
    • 7 Pages

    630: LEADERSHIP Literature Review | TTI FACULTY OF BUSINESS. | Submitted by‚ Losaline Kava. | Leadership and power are incorporated to form an influential bond between leaders and followers. That is the use of power and influence to direct the activities of followers towards goal achievement by leaders. It can be assumed that it is the aptitude to influence the behavior of others and resist unwanted influence in return. Once a leader feels comfortable using power‚ it’s common‚ unfortunately

    Premium Leadership Social influence

    • 1554 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Literature Review

    • 544 Words
    • 3 Pages

     Academic Search Premier. Web. 29 Oct. 2012. * Richter‚ Duncan. Why be good? Oxford‚ New York: Oxford University Press‚ 2008 * Comment‚ Kristin M. "Charles Brockden Brown’s "Ormond" And Lesbian Possibility In The Early Republic." Early American Literature 40.1 (2005): 57-78. Academic Search Premier. Web. 29 Oct. 2012. * Hewitt‚ Jay‚ and Mushubab A. Alqahtani. "Differences Between Saudi And U.S. Students In Reaction To Same- And Mixed-Sex Intimacy Shown By Others." Journal Of Social Psychology 143

    Premium Public display of affection Morality Ethics

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    review of literature

    • 2274 Words
    • 7 Pages

    Chapter Two: Review of Literature 2:1 Participation in Physical Activity Children both male and female are physically active from the moment they are born. Children are keen to get actively involved from an early age‚ this usually comes in the form of play but as children begin to develop and mature their views and opinions of physical activity are strongly linked to their experiences as a child. Weinberg and Gould (2007) suggests that “involvement in physical activity for boys and

    Premium Gender Male Sex

    • 2274 Words
    • 7 Pages
    Powerful Essays
Page 1 10 11 12 13 14 15 16 17 50