CASE: ARCE DAIRY ICE CREAM I. TIME CONTEXT 1991 II. VIEW POINT Elsie Arce-Romero‚ VP Advertising and Promotions III. CENTRAL PROBLEM How will Arce Dairy Ice Cream compete in the ice cream industry and regain success using its new brand name? Symptoms: Low market share‚ wherein‚ Arce Dairy Ice Cream belongs to the remaining 10% of the ice cream market. Cause: Poor promotional and distribution strategies IV. STATEMENT OF OBJECTIVES: Must Objective: To increase in one month’s
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Case analysis Texas Air‚ Inc. I. Main Problem * Pricing Strategy Sub problem: * Late departures * Poor service and safety II. Objectives * To defend its price leadership over its competitors in the airline industry. * To amend its pricing strategy to avoid massive losses. * To shun being the lowest rank out of fourteen major airline in its evaluation on time arrival. * To improve service and safety of the Texas Air Inc. III. SWOT analysis Strengths *
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ICE CREAM IN AUSTRALIA 24 Dec 2014 HEADLINES Ice cream grows by 3% in value terms in 2014 and marginally slips in volume terms Two consecutive hot summers revives ice cream Frozen yoghurt records the fastest current value growth of 12% in 2014 Unit prices of ice cream rise from A$7.02/kg in 2013 up to A$7.29/kg in 2014 Unilever Australia Ltd retains its leadership with 31% value share in 2014 Ice cream is expected to continue its strong growth with a value CAGR of 2% at constant 2014 prices over
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SELECTA ICE CREAM I – EXECUTIVE SUMMARY Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess‚ authentic flavours‚ and unique gold can packaging—qualities that remained throughout the years. In 1990‚ RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products‚ Inc. Known for its sharp entrepreneurship‚ RFM catapulted the rise of Selecta as a serious contender in the ice cream
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SAMPLE BUSINESS PLAN Fast ‘n Fresh Premium Ice Cream Parlor 858 Success Avenue Valley City‚ CA 93xxx 559-000-0000 (T) – 559 – 000-0000 (F) Prepared By J. B. Entrepreneur Submitted To: Valley City National Bank 2461 Money Avenue Valley City‚ CA 93xxx Foreword This sample business plan was prepared by Craig Gonzales‚ undergraduate student‚ and by Dewey E. Johnson‚ Ph.D.‚ Professor of Management and Director‚ Small Business Institute‚ Sid Craig
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PROJECT ON [pic] INDIA’S TRUSTED MILK BRAND MOTHER DAIRY FRUIT & VEGITABLE PRIVATE LIMITED Patpar Ganj‚ Delhi-110092 SUBMITTED BY: JATIN KUMAR RAMANI
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reached in a specific time and the uncooperative of the public. This analysis also shows that Haagen Dazs is an expensive ice cream with healthier‚ tastier and famous brand that more people will choose on it. While economy ice cream like Nestle and King’s has more availability‚ more flavors and cheaper to eat. To: Mr. Pradeep Paraman From: Lee Yaoxiang Subject: Ice Cream Analysis
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examination but it was still quite okay until something drastic happened… Noticing my glum expression‚ Emily relented at last. “Shall we go and get an ice-cream?”She suggested. I immediately brightened up at the prospect of a refreshing dessert. We headed towards our favourite ice-cream shop and she paid $3 for herself and me. Appetising ice-creams in hand‚ we leant against the railings‚ watching the shoppers pass by below us as we enjoyed our desserts. As I savoured the sweet‚ creamy taste of the
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sale of milk A study of Mother Dairy As partial fulfilment of requirements for the award of the Post Graduate Diploma in Business Management (FMG-XVII) 2008-10 Submitted to: Prof. Sanghamitra Buddhapriya Submitted By: Sumeet Sharma FMG XVII Roll No.081117 FORE SCHOOL OF MANAGEMENT B-18‚ QUTAB INSTITUTIONAL AREA NEW DELHI Certificate This is to certify that Mr. Sumeet Sharma‚ Roll No. 081117 has completed his summer internship at Milk Division at Mother Dairy Fruits and Vegetables
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Expected Return=E(R_(ASSET ) )= ∑_(i=1)^n▒〖(P_(i ) 〗 x R_(i ))=(P_(1 ) x R_1 )+(P_2 x R_2) E(RICE CREAM) = (.50 x -.02) + (.50 x .20) = -.01 + .10 = .09 or‚ 9% E(RFRISBEES) = (.50 x .06) + (.50 x .12) = .03 + .06 = .09 or‚ 9% E(RUMBRELLAS) = (.50 x .15) + (.50 x .03) = .075 + .015 = .09 or‚ 9% Variance=Var(R)=σ^(2 )= ∑_(i=1)^n▒〖{pi x [Ri-E(R) ]^(2 )}〗 Var(R_(ICE CREAM) )= .5 x (-.02- .09)^(2 )+ .5 x (.20- .09)^2= .0121 Var(R_FRISBEES )= .5 x (.06- .09)^(2 )+ .5 x (.12- .09)^2=
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