Ice Cream

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SAMPLE BUSINESS PLAN

Fast ‘n Fresh Premium Ice Cream Parlor

858 Success Avenue

Valley City, CA 93xxx
559-000-0000 (T) – 559 – 000-0000 (F)

Prepared By

J. B. Entrepreneur

Submitted To:

Valley City National Bank

2461 Money Avenue
Valley City, CA 93xxx

Foreword

This sample business plan was prepared by Craig Gonzales, undergraduate student, and by Dewey E. Johnson, Ph.D., Professor of Management and Director, Small Business Institute, Sid Craig School of Business, California State University, Fresno. The purpose is to provide a format for a simple business plan to test the feasibility of a business idea.

The data sources such as the International Premium Ice Cream Institute and locations such as Valley City are fictitious and do not represent any sources of data or actual locations. This information is provided only to make the plan appear more realistic. The financial and other data used in this sample plan may or may not represent industry practice and are provided to illustrate formats, not actual business operations. This sample business plan has been reviewed by loan officers of financial institutions and generally represents a typical plan without the personal financial data and other forms required in the usual loan package. Comments and suggestions for improvement are requested. Please send them to Dewey E. Johnson, Ph.D. Department of Management, The Sid Craig School of Business, California State University, Fresno, 5245 Backer Avenue, Fresno, CA 93740-0008. E-mail address is deweyj@csufresno.edu.

TABLE OF CONTENTS

TABLE OF CONTENTS3
EXECUTIVE SUMMARY4
THE BUSINESS DESCRIPTION6
MARKET ANALYSIS6
VISION STATEMENT9
VISION TRIGGER9
MISSION STATEMENT10
BUSINESS OBJECTIVES10
BUSINESS OPERATIONS11
MARKETING11
Product11
Price12
Place13
Promotion14
COMPETITIVE ANALYSIS14
LEGAL STRUCTURE18
MANAGEMENT EXPERTISE18
SUPPORT PERSONNEL20
CASH FLOW PROJECTIONS21
Sources of Cash21
Uses of Cash24
SUMMARY26

TABLES AND EXHIBITS
Table 1 - Number and Percentage Increases in Valley City Families by Income Groups, 1980 to 2,000(Est)…………………………………………………...8 Table 2 - Number and Percentage of Valley City Families By Income Groups Clustered Within A One, Three and Five Mile Radius of Riverside Faire As Of Jan 1, 1998……………………………………………………………..9

Table 3 - 12 Month and 3-year Sales Forecasts And Related Promotional Costs…… 16

Exhibit 1 - Locations of Fast 'n Fresh And Main Competitors………………………..15 Exhibit 2 - Competitive Analysis……………………………………………………...19 Exhibit 3 - Monthly Cost of Living - J.B. Entrepreneur………………………………22 Exhibit 4 - One-Year Cash Flow Projection…………………………………………..23

EXECUTIVE SUMMARY

The purpose of this business plan is to support a request for a $75,000, five-year bank loan to purchase equipment and inventory as part of the financing for a start-up sole proprietorship, Fast ‘n Fresh Premium Ice Cream Parlor. The business will be owned by J. B. Entrepreneur and will be located in leased space at 858 Success Avenue in the new Riverside Faire shopping center, Valley City, CA 93XXX. The owner will provide a minimum of $75,000 in initial equity. The business will serve healthy and premium ice cream, yogurt, sandwiches, and nonalcoholic beverages to the generally upscale target market of Riverside Faire. Based on the financial and competitive analysis presented in this plan, Fast ‘n Fresh Premium Ice Cream Parlor will be successful. The cash flow projection, Exhibit 4, One-Year Cash Flow Projection, indicates break-even including owner’s draw of $24,840 for the first year of operations. It is anticipated that Fast ‘n Fresh Premium Ice Cream Parlor will become firmly established in Valley City within two years and will become known throughout the Central Valley in five years with the...
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