INDIA’S TRUSTED MILK BRAND
MOTHER DAIRY FRUIT & VEGITABLE PRIVATE LIMITED
Patpar Ganj, Delhi-110092
JATIN KUMAR RAMANI ROLL NO: PGO9-084 SECTION-B
MOTHER DAIRY-THE JOURNEY SO FAR:
Mother Dairy is one of the largest liquid milk plants in Asia. It started its operations in 1974 under the Operation Flood Programme of the National Dairy Development Board. Mother Dairy sources its required of liquid milk from dairy co-operatives and producer institutions. Mother Dairy markets approximately 2.8 million liters of milk daily in the markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk has a market share of 66% in the branded sector in Delhi where it sells 2.3 million liters of milk daily and undertakes its marketing operations through around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy. Mother Dairy sources significant part of its requirement of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources fruits and vegetables from farmers / growers associations. Mother Dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/ pack the Dhara range of edible oils by undertaking to nationally market all Dhara products. It is Mother Dairy’s constant endeavor to ,
(a) Ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers at competitive prices and; and;
(b) Uphold institutional structures that empower milk producers and farmers through processes that are equitable.
Mother Dairy has over the last 3 decades harnessed the power of farmer cooperatives to deliver a range of delicious products and bring a smile on your face. In times to come, Mother Dairy shall strive to remain one of India’s finest food companies. aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
(A) MILK PROCUREMENT:
Milk is received through insulated road/rail tankers at very low temperature thus retaining its freshness. The milk then undergoes more then 15 stringent quality tests before it is stored in silo’s (vertical milk storage tanks) for further processing.
(B)PROCESSING OF MILK:
At Mother Dairy, processing of milk is controlled by process automation whereby state-of-the-art microprocessor technology is adopted to integrate and completely automate all functions of the milk processing areas to ensure high product quality/ reliability and safety. Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified organization. Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government of India. India.
The various stages of milk processing is given below-
The chilled milk from silos goes to the clarifier after pre heating. The clarifier spins the milk at very high speed removing all dust particles that are visible to naked eyes.
Milk from different breeds of cows &...