SWOT Analysis LEGO GROUP Strenght: 1. LEGO Group in terms of sales is the world’s sixth-largest toy manufacturer[1]. 2. The Lego Group company today provides toys‚ experiences and teaching materials for children in more than 130 countries; 3. LEGO.com is the official website of the LEGO Group. The website is made on 16 languages; 4. The Lego group has built up the brand‚ it developed the larger Duplo series[2]. LEGO DUPLO - fun to the youngest; 5. Legoland theme
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USER INNOVATION CLASS LEGO Case Study Simone Grancini Giovanni Giuseppe Savini HS 2010 User Innovation 1 AGENDA The Company‚ analysis History Today Tomorrow Collaborative Innovation Theory‚ evolution Tools Lego User Innovation Strategy Lego Board Games Lego “Design By Me” Costs and Benefits Q&A HS 2010 User Innovation 2 LOGIC BEHIND ANALYSIS History presentation structure: Focus on main learning points under: Product Development perspective Growth
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Winterfell Castle Sketch Overview Lego sets have been around for the past 50 years and have been enjoyed by people from all around the world. Very recently‚ Lego released a website called “Lego Cuusoo” through which people can create and submit their own ideas for a Lego project. Following the submission of the project onto the website‚ a voting process occurs; if enough support is gathered‚ the project moves into the production stage and is then sold through Lego. The revenue is shared with the developer
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Executive Summary LEGO all started in the workshop of Ole Christiansen‚ who was a carpenter from Billund‚ Denmark. He began making wooden toys in 1932 and by 1934 the company LEGO was formed. LEGO expanded to producing plastic toys in 1947. By 1949‚ the infamous interlocking plastic pieces were crafted. The business of LEGO was ecstatic up until the 21st century. However‚ with an extreme focus on the interlocking brick concept‚ the wave of the internet was soon to knock LEGO off their brick reliance. With
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Eleanor Baxter Research Proposal (FAD 186) Introduction I am going to introduce my final major project as a Stop Motion animation working for the Brand Lego. I will be researching the company deeply using the statistics over the last few years to establish what is needed to improve sales and what will help promote recent Themes within the brand using some of the criteria they use to promote themselves such as campaigns on upcoming films like ‘Star wars‚ Teenage mutant ninja turtles
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Project definition: LEGO is one of the largest companies in Denmark and a company with a very strong brand. But even so‚ their economy fell apart in 2003-2004 and we are interested in what they did wrong and what they did to turn their significant loss around to a profit in 2005. So our problem is: What caused LEGO’s financial problems in and what did they do to turn it around? This is very relevant‚ because it shows how even one of the biggest brands in a market can’t afford to relax in any aspect
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The Lego Group was founded in 1932 and has gone through hard times during the 1990s and 2000s‚ however they are going on a growth trajectory following a turnaround in 2005. With the high growth of the company‚ LEGO has a few issues and challenges in hand that require to be resolve for the company to enhance their growth potential. Q1. Porter 5 Forces Level of rivalry The overall level of rivalry may be seen as relatively high. Lego occupies a firm position in the market for construction toys
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The company LEGO is a famous toy manufacturing organization headquartered in Billund‚ Demark. It was founded in 1932 and owned by the family Kristiansen. In 1934‚ the founder stumble upon the name LEGO‚ which stands for Leg Godt and meaning “play well” in Danish. The major products of the company LEGO are LEGO-brand toys‚ which consisting most of the interlocking plastic bricks. LEGO also introducing its own system‚ which means that thousands of building elements can be easily combined with numerous
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The Lego Group Proudly represented by –Aye Chan Myat Phyo Myat Thurein Lin Lin Thandar Htay 1 Introduction Agenda 2 Lego Toys 3 Lego Fashion 4 Lego Games Founder – Ole Kirk Christiansen(1891-1958) Main Country - Denmark Lego bricks Ole Kirk ‘s House The motto of the Lego Group “Det bedste er ikke for godt” (In Danish) “The best is the best” (In English) Godtfred Christiansen (1845-1928) Current CEO – Jorgen Vig Knudstorp (1968-present) Logos has changed many times… 1935 1940
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