Ethos‚ Logos‚ Pathos: Three Ways to Persuade by Dr. John R. Edlund‚ Cal Poly Pomona Over 2‚000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos‚ logos‚ and pathos. Ethos: The Writer’s Character or Image The Greek word ethos is related(связанные) to our word ethics or ethical‚ but a more accurate(точный) modern translation might be “image.” Aristotle uses ethos to refer to the speaker’s character as it appears to
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advertisement which shows students in uniform standing on the debris of their school which is affected by earth quake. One of the concert stones over the floor‚ there is a tag which says “rebuild children”‚ which is the main purpose of the ad. UNICEF’s logo also placed on other stone to show the ad is from one of most known relief organization. Audience analysis The potential audience of this ad is all viewers and readers. Its powerful message touches every class of world population around the world
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The use of emotion to persuade readers is known as pathos (Ethos‚ Pathos‚ Logos). For instance‚ Ratner states “If we mess up that legacy by building hotels‚ drilling‚ and mining we potentially mess up one of the most important resources to sustain human life there is” (Ratner). This quote is an example of pathos because
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Aristotle called “pathos‚” “logos” and “ethos.” Many writers of the past used these same techniques to create very powerful arguments‚ but never became well known. This could be due to the heavy racism shown worldwide for at least the last five centuries. William Shakespeare‚ Lewis Carroll‚ and Jane Austen were all white and British‚ which were considered top of the “food chain.” However‚ a few writers of less desirable races did become popular‚ for example‚ Frederick Douglass. He was an African
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The advertisement campaign that I chose was TOMS shoes spec commercial “One for One”. This is a successful form of rhetoric by using Pathos‚ Logos‚ Ethos and some other elements. This ad is about whenever a TOMS consumer purchases a pair of shoes for themselves‚ they’re also help out a child in need because they know that they provided a pair of shoes for a less fortunate child. As we can see‚ TOMS focuses on people who have the inspiration of helping others. The target audience doesn’t have any
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In “Becoming members of society: Learning the social meaning of gender” essay‚ Aaron H. Devor makes an argument that genders are a production of society structure and we learn to adapt to its demand as we set ourselves in the position to be successful. Also in the selection from her Can’t Buy My Love: How Advertisings Changes the Way We Think and Feel book‚ ”Two Ways a Woman Can Get Hurt”: Advertising and Violence‚ Jean Kilbourne states that advertisings that depicts sex and violence are contributing
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country. Press has allowed us to speak our minds without being censored but the government as a whole is starting to go on and oppress on newspapers and censoring them from what is the truth. The photo I am going off of has appealed to me through ethos‚ logos; pathos because it has my rights in it that we have no democracy without press because without it I feel most of country is left in the dark about subjects in government. The political cartoon I am looking at as pathos in it because it shows that
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The narrative piece written by Frederick Douglass is very descriptive and‚ through the use of rhetorical language‚ effective in describing his view of a slave’s life once freed. The opening line creates a clear introduction for what is to come‚ as he state‚ " the wretchedness of slavery and the blessedness of freedom were perpetually before me." Parallel structure is present here‚ to emphasize the sanctity he has‚ at this point in his life‚ associated with freedom and the life-long misery he has
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get their products out to the consumers. They also highlight the words in red how it’s so cool to wear Nike. I intend to analyze the ad according to its use of credibility (ethos)‚ emotion (pathos)‚ and intellect (logos). One of the ways this anti-Nike ad was able to get consumers to trust them was through its use of ethos. Nike is a very popular band that professional athletes use in sporting events. Since Nike is a popular brand there has been a lot of advertisements around that encourage people
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The body of the letter consists of several easily identified examples of ethos. logos‚ and pathos. It appeals to all people weather they are logical thinkers as well as those who are emotionally driven. The letter is written in response to questions that were raised by other clergymen of the day. MLKJ does a great job of utilizing the art of good writing to change the ideals of the people opposing his general goals. The ethos in this document first becomes apparent in the letter when he makes the
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