Etho, Pathos, Logos

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Ad summery
The advertisement is UNICEF’s ad to rebuild school in Haiti. It is just a picture advertisement which shows students in uniform standing on the debris of their school which is affected by earth quake. One of the concert stones over the floor, there is a tag which says “rebuild children”, which is the main purpose of the ad. UNICEF’s logo also placed on other stone to show the ad is from one of most known relief organization. Audience analysis

The potential audience of this ad is all viewers and readers. Its powerful message touches every class of world population around the world. For people around third world country like me, it gives them the situation they passed through and to raise their hand to support this children. For developed part of the world, it passes massage of sympathy and initiates them to protect these children. This is a non commercial ad which is mainly focused on supporting courage children who are struggling to go out of poverty but the kind of natural disaster which occurred in Haiti prevented them to do it. The ad tried to show for the whole world how these children are ready to be changed. It tries to reflect their readiness by showing students with their school uniform and the teacher standing beside them. Ethos is emphasizes in this ad by logo of UNICEF’s reputation. UNICEF is one part of united nation which is involved in supporting children during emergency. Its brand is known all over the world. During the Haitian earth quake, there were lots of scams relief organizations which were trying to cheat people. UNICEF’s world class reputation notifies and acknowledges donators as they are scammed. Currently it is not unusual to see UNICEF’s logo in sporting ventures and jersey’s of sporting clubs. One of world known soccer club Barcelona advertises UNICEF by placing their logo in their jersey for free. Some world class sport celebrities also involve in supporting their initiative by being goodwill ambassadors of UNICEF....
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