Ethos Pathos Logos

This public service announcement is a response to the need for change, regarding the distribution of wealth in the U.S. “The latest data shows that roughly 75 percent of the financial wealth in America is held in the hands of the top 10 percent of households. Or to invert this, 25 percent of all US wealth is divided up amongst the bottom 90 percent of the population.” (MyBudget360, 2013). Why should only 10% of Americans deserve 75% of the wealth? America is a country where everyone, whether you’re rich or poor, black or white, protestant or catholic, and democrat or republican there is supposed to be an equal chance to prosper and an equal voice in how this country is run. We are all supposed to be treated equally, yet only an elite, wealthy few are afforded privileges due to their financial status. In my view, the rich are in power and influence the most change, and it’s usually to help them become even richer. In Figure 1 (the background of this ad), the stars on the American flag are replaced by well-known corporate logos. This picture incorporates the use of pathos, or appealing to emotion. Originally, the stars on the American flag represent the 50 United States that each have a number of votes in democratic elections.
The title is located at the top of the page in white outlined with red, and underlined also in red to make sure it stands out from the American Flag background. The rest of the text typed out in this public service announcement is in plain white, to make it stand out slightly but not take away from the images and title that are much more important. The arrows pointing outward from figure 2 are in light blue to also contrast from the background slightly, but also not taking too much of the reader’s attention away from the important aspects of the