Ethos Pathos Logos

The advertisement campaign that I chose was TOMS shoes spec commercial “One for One”. This is a successful form of rhetoric by using Pathos, Logos, Ethos and some other elements.
This ad is about whenever a TOMS consumer purchases a pair of shoes for themselves, they’re also help out a child in need because they know that they provided a pair of shoes for a less fortunate child. As we can see, TOMS focuses on people who have the inspiration of helping others. The target audience doesn’t have any limit to it, because it can be anyone. It could be young adult because of the active designs: simple and style. The commercial begins with a few bars of bright music that seems to be a little slow and a man dressed in nice suit prepares his new day to work with barefoot. It’s tricky here because both Pathos and Ethos are intertwined at the same time in this video. First, for Pathos, the image of a man’s walking to TOMS store with barefoot and buying those shoes then giving it for a kid evokes the inspiration in each person. This is a new beginning, a new day to start helping those poor children out there. At the last second of the video, that kid were sitting next to the man,
In the video, there are several times, “TOMS” – company name/symbol, appears on the screen for people to recognize them. They’re also put their trademark “One for One” in the commercial, too. We can easily see that through the video. As of right now TOMS gives shoes to the less fortunate in over 50 different countries such as Argentina, Ethiopia, Guatemala, Haiti, Rwanda, South Africa, including the United States. The business has grown beyond producing shoes and has included eyewear and apparel in TOMS product lines. This proved that TOMS was very successful on this campaign. Although, TOMS also used some other commercials, pictures, and marketing techniques beside this one but for this commercial, it’s an effective form of