Beer Commerical
Nicole Alexandria Hazelett
English 1310
A. Fortkamp
October 7, 2013
Guinness Beer Commercial When you cork off the top of a Guinness beer you inhale the smell of unroasted malted Marley. The smell and taste you experience gives you sense of satisfaction. The video persuades you that the types of individuals that drink this beer are ones who care and respect others. Individuals that believe that “The choices we make reveal the true nature of our character.” The introduction is the most important feature of this commercial. Because there is no dialog, the visuals are what tell the story. The commercial begins with the song playing right on cue of the ball missing the goal. If you notice, the video is in slow motion at this point. When the ball comes down and is rebounded the camera is repositioned on the guys rolling down the court to symbolize how strenuous these guys are working. Their dedication is displayed not only by the looks on their faces when the camera is zoomed in, but by the sweat dripping aimlessly down their brows. Consequently, the announcer comes on and states dedication when one of the men fall down in the wheelchair trying to retrieve the ball but instantly gets back up to get back in the game This is not only emotionally appealing to the audience because they are playing the diligent game of basketball, but because these guys have to work even harder due to the fact that they are paraplegics. The final goal is made and all but one of the guys gets up from their wheelchair which visualizes the devotion these guys demonstrate to the one guy who actually is handicap. Once again this an attempt from the creators of this commercial to emotionally appeal to its audience by representing the loyalty of playing basketball in the most unbiased way possible to a paraplegic friend. The music in the background plays an important role in this commercial. The Cinematic Orchestra - To Build a Home is very inspirational to the
English 1310
A. Fortkamp
October 7, 2013
Guinness Beer Commercial When you cork off the top of a Guinness beer you inhale the smell of unroasted malted Marley. The smell and taste you experience gives you sense of satisfaction. The video persuades you that the types of individuals that drink this beer are ones who care and respect others. Individuals that believe that “The choices we make reveal the true nature of our character.” The introduction is the most important feature of this commercial. Because there is no dialog, the visuals are what tell the story. The commercial begins with the song playing right on cue of the ball missing the goal. If you notice, the video is in slow motion at this point. When the ball comes down and is rebounded the camera is repositioned on the guys rolling down the court to symbolize how strenuous these guys are working. Their dedication is displayed not only by the looks on their faces when the camera is zoomed in, but by the sweat dripping aimlessly down their brows. Consequently, the announcer comes on and states dedication when one of the men fall down in the wheelchair trying to retrieve the ball but instantly gets back up to get back in the game This is not only emotionally appealing to the audience because they are playing the diligent game of basketball, but because these guys have to work even harder due to the fact that they are paraplegics. The final goal is made and all but one of the guys gets up from their wheelchair which visualizes the devotion these guys demonstrate to the one guy who actually is handicap. Once again this an attempt from the creators of this commercial to emotionally appeal to its audience by representing the loyalty of playing basketball in the most unbiased way possible to a paraplegic friend. The music in the background plays an important role in this commercial. The Cinematic Orchestra - To Build a Home is very inspirational to the