The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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CHAPTER 9 TOURISM Kerala is a green strip of land‚ in the South West corner of Indian peninsula. Its unique feature‚ culture and traditions‚ coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived‚ healthiest‚ most gender equitable and most literate regions makes it distinct
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The Government of Nepal has declared to celebrate the year 2011 as "Nepal Tourism Year 2011" and has lunched the slogan "Together for Tourism" for it. The tourism trade Organizations and the stake holders like us have already accepted the Program and are eagerly awaited to welcome the targeted One Million Foreign Tourists and the Internal Tourists in similar numbers. The whole year will be celebrated by exposing the History‚ Culture‚ Nature and Adventure of the country. Visitors can observe various
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In earlier days meaning of tourism was basic but now a day’s scenario is totally changed now as discussed by poon (1993) interest of tourists has diverted from popular destinations to more specific and virgin locations to meet their individual needs. These tourists are more adventurous‚ more experienced‚ travel for fun‚ independent and with more cash in their accounts. Special interest tourism is new concept of tourism where there are additions in the type of tourism. Now days it is being created
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ANALYSIS OF THE TOURISM DESTINATION – CONCEPTUAL–METHODOLOGICAL ASPECTS. CASE STUDY: THE NORTHERN OLTENIA OR OLTENIA BENEATH THE MOUNTAIN FELICIA–AURELIA STĂNCIOIU‚ OCTAVIAN ARSENE‚ NICOLAE TEODORESCU‚ MIRELA MAZILU‚ IOAN COSMESCU‚ ROXANA CRISTINA MARINESCU Felicia–Aurelia STĂNCIOIU‚ Professor PhD Academy of the Economic Studies‚ Bucharest Octavian ARSENE‚ Director of the General Board for Development and International Relations‚ Ministry of the Small and Middle Enterprises‚ Trade‚ Tourism and liberal
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Tourism is an activity that is critical to the economic and social development. By World Tourism Organization (World Tourism Organization) has predicted that by the year 2563 will have a number of international tourists to 1‚600 million of the estimated growth rate of tourism in developing countries. Expected to increase approximately 4 percent per year‚ particularly the industrialized countries have a rate increase of about 2.5 percent per year‚ the study found. Tourists with travel in most foreign
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Tourism is a social‚ cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business / professional purposes. History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Before people can experience tourism they usually need at least:- 1. disposable income‚ ie. money to spend on non-essentials 2. leisure time 3. tourism
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BSHRM2y1-2 1.1Tourism as an academic field of study a.) Obstacles development: The emergence of tourism as a legitimate area of investigation within the university sector is a recent and ongoing development‚ and one that has encountered many obstacles. 1.2Tourism as an academic field of study >Tourism perceived as a trivial activity >Large-scale tourism as a recent activity >Tourism perceived as a vocational field of study >Lack of clear definitions and reliable data >Lack of indigenous
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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Recently‚ Indian government adopted a multi-pronged approach for promotion of tourism‚ which includes new mechanism for speedy implementation of tourism projects‚ development of integrated tourism circuits and rural destinations‚ special capacity building in the unorganized hospitality sector and new marketing strategy. A nation wide campaign‚ for creating awareness about the effects of tourism and preservation of our rich heritage & culture‚ cleanliness and warm hospitality through a process
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