External Analysis of Kraft Foods using Porter’s 5-Forces Model and PEST MGT 599 Module 2 CASE EXECUTIVE SUMMARY Kraft is the number one manufacturer of snacks in the U. S. and the world’s number two food company (Kraft Foods SWOT analysis‚ n.d.). Our goal is to maintain and improve those statistics. Results of the Porter’s 5-Forces There is a low threat of entry of new manufacturers. The food industry is already glutted with companies who rival Kraft. ConAgra ($11.62B revenues
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II) Main report annexes External evaluation of the European Training Foundation Contract no. 2001 – 3355/001-001 November 2002 Submitted by Lion House‚ Ditchling Common‚ Ditchling HASSOCKS‚ West Sussex‚ BN6 8SG United Kingdom Telephone: +44 1444 248088 Fax: +44 1444 248763 Email: mail@itad.com Website: www.itad.com Final Report (Vol. II) Main Report Annexes External evaluation of the European Training Foundation Final Report for the External evaluation of the European Training
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KRAFT FOODS Prof. R. Mulholland COMM 5306 Introduction to Marketing 2010 Chao Zhang (Richard) Laurentian University 2010-12-1 TABLE OF CONTENTS SECTION | CONTENTS | PAGE | 1 | Executive Summary | 3 | 2 | Problem Statement | 4 | 3 | Situation Analysis | 4 | 3.1 | Objectives and Goals | 4 | 3.2 | Background | 4 | 3.3 | SWOT Analysis | 5 | 3.4 | Market Analysis | 8 | 3.5 | Financial Analysis | 15 | 3.6 | Keys | 18 | 4 | Alternatives and Analysis | 20 | 5 | Recommendations
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27 28 29 30-31 31 32 33 34 35 36 36 37 37 38 39-40 KRAFT IN INDIA: FUTURE MARKETING STRATEGIES NEW PRODUCTS INNOVATION ACCOUNTING INCOME STATEMENT ANALYSIS BALANCE SHEET ANALYSIS VALUATION DISCOUNTED CASH FLOW (DCF) ANALYSIS CONCLUSION APPENDICES A. NET REVENUE BY OPERATING SEGMENT (2006‚ 2010) B. HISTORY OF MERGERS‚ ACQUISITIONS & NAME CHANGES C. NET REVENUE BY CONSUMER SECTOR (2006‚ 2010) D. 11 $1 BILLION KRAFT BRANDS E. 54 KRAFT BRANDS F. KEY COMPETITOR ANALYSIS G. HISTORY OF NEW PRODUCT
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Strategic Management Dr. Nanette Metz Executive Summary Kraft Foods is an extremely well recognized brand that provides a vast array of food and beverage products with the ultimate goal “to become North America’s best food and beverage company” (Kraft‚ 2014). Critical analysis of Kraft Foods mission‚ vision and values statements revealed some necessary changes to enhance organizational success. Kraft Foods will become the top in their industry by continuing to develop and sell
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➢ Kraft foods is the world second largest food company since it has the presence in 160 countries with 168 integrated factories‚ (Geographical presence of Kraft foods ) ➢ It has a heritage of business since 1903 ➢ The human resource capacity of this company is 97000 which make them the one of largest in the globe‚ ➢ Kraft foods carries 40 brands which is in the market over 100 years ➢ Country led model of the Kraft foods which lead towards
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Summary History Kraft Foods began in the year 1903‚ when James Lewis Kraft purchased wholesale cheese and began to sell it to stores in Chicago‚ Illinois. Later on James Lewis Kraft along with his four brothers‚ Charles‚ Fred‚ Norman‚ and John‚ start the company J.L. Kraft & Bros. Company. The company then decided to produce and vend the company’s own cheese goods. The company then altered its name to Kraft Foods and began selling diversified products. Industry The food and beverage business
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• The Beginning and Growth of Kraft Foods - The year was 1903‚ the horse and wagon was hired‚ the lad of cheese which had been purchased‚ and the entire enterprise was started on $65 capital. - The driver was James L. Kraft‚ and J.L and his horse Paddy are the historic “co-founders” of Kraft Foods‚ now a division of National Dairy Products Corporation. - In the beginning‚ J.L drove to the market early each morning and selected the best cheeses available‚ which he then peddled to the
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Kraft Foods In The Era Of The Category Killer Bryon K. Langenfeld & Rebecca J. Morris (faculty supervisor) University of Nebraska at Omaha Case Objectives and Use This case permits students to examine the forces of change that were reshaping the business environment for companies in the food manufacturing industry in the twenty-first century. The case also illustrates the pressures that powerful customers (such as Wal-Mart) can have on industry profitability and the strategic choices of
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Kraft Foods Using planning analysts at the center of brand development Summary Concepts: Business‚ planning‚ planning analysts‚ Kraft‚ brands‚ market‚ managers‚ plans‚ goals‚ Finance‚ accounting‚ forecasts‚ consumer‚ supply chain‚ support. Summary: In a competitive market‚ the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within that market. Managers therefore need to build a business that is capable of responding
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