Kraft Foods

TUI UNIVERSITY
Module 1 Case
MGT 599 Strategic Management
Dr. Nanette Metz

Executive Summary Kraft Foods is an extremely well recognized brand that provides a vast array of food and beverage products with the ultimate goal “to become North America’s best food and beverage company” (Kraft, 2014). Critical analysis of Kraft Foods mission, vision and values statements revealed some necessary changes to enhance organizational success. Kraft Foods will become the top in their industry by continuing to develop and sell products tailored to their consumers needs/demands. Assisting consumers to make healthy life choices is part of their dedication to stakeholders. Through incentives and rewards employees
A values statement is the core of an organization and what values they cherish (Edmunds, 2014). It defines how employees will behave and how actions and behaviors will be evaluated (Edmunds). A values statement reveals how an organization values not only their customers, but suppliers, shareholders and stakeholders (Edmunds). At Kraft Foods their values statement reads to “make a difference in communities, protect greatest resources – land, air, water, people, educate and motivate to make healthful choices, food safety and quality, and workplace safety” (Kraft Foods, 2014). It is essential a values statement identify and address the organizational values in a clear concise manner so every stakeholder knows and understands what will be tolerated within the organization. The clear writing of Kraft Foods vision statement allows people to contribute to something bigger then themselves. An added benefit of a values statement is rewards and recognitions are structured around this statement and those employees who embrace the organizational values are identified and rewarded (Edmunds). This statement tells shareholders how the organization hires and promotes individuals and demonstrates that Kraft Foods external suppliers are in alignment with the organizations values, thus enhancing bonds of trust and
Additionally these statements need to address the goals and needs of the shareholders and stakeholders thereby insuring future investors. Through their business statements Kraft Foods specifically addressed four stakeholder needs they hope to meet. Kraft Foods addresses consumers by focusing on “quality, safe food that consumers love” in their vision and values statements (Kraft Foods, 2014). Additionally Kraft Foods values statement discusses their dedication to helping North Americans “make healthy food choices” (Kraft Foods). Their dedication is also evident by the accumulation of healthy name brands products, such as Back to Nature granola (Kraft