Values are the things that are most important to us, and they are the foundation of who we are. “A significant portion of the values we hold is established in our early years—by parents, teachers, friends, and others” (Robbins & Judge, 2011, p. 10). They may also come from special groups that we are a part of including cultural or religious. A few examples of some personal values include honesty, responsibility, loyalty, respect, and ambition to name a few. It is important to realize your values because they affect your everyday decisions from home to work life. How we treat the people that we come in contact with is a direct reflection of our personal values. There are several assessments available to help determine core values. They usually help to identify the top four or five that are most important. The Rokeach Value Survey, developed by Milton Rokeach, is a commonly used value assessment. In this assessment two sets of values are considered. “One set, called terminal values, refers to desirable end-states. These are the goals a person would like to achieve during his or her lifetime. The other set, called instrumental values, refers to preferable modes of behavior, or means of achieving the terminal values” (Robbins & Judge, 2011, p. 10). The Rokeach Value Survey is just one of many commonly used surveys to assist in determining the importance of values. Values are the foundation of decisions made at PepsiCo. As their website states, “our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make” (PepsiCo, 2011). PepsiCo’s values are a great example of what a company should be. PepsiCo is dedicated to company growth, empowering people and building trust. Through company growth PepsiCo provides innovative ideas, and makes certain that their actions will contribute to their future. By empowering people, PepsiCo...
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