Value Alignment

Topics: Starbucks, Coffee, Coffee culture Pages: 4 (1113 words) Published: April 22, 2013
Starbuck's Value Alignment
BUS 475

Starbuck's Value Alignment
Aligning organizational values with the organization’s actual plans and actions provides a formula for success. Decisions made through the planning process are more effective if the values of the organization are a part of the process. The values of Starbucks are the core of daily operations of the organization. Oftentimes, organizational values are aligned with the personal values of the customers, defining the social responsibility of the organization. Team C analyzes personal and workplace values, explaining how these values correlate to the actions and behaviors of the Starbucks organization. Analyzed Origins and Evolution of Personal and Workplace Values A company’s core values are the foundation for success of their business. The business does require a good product, placement, people, and promotion, but at the heart of the company are the values and principles it believes in. Starbucks formulated its Mission Statement and Guiding Principles in 1990 and are the roots of its culture and serve as the guide for its partners. At the core is the philosophy of being truly committed to holding each other accountable for their actions. This is supported by a communication system that is designed to give everyone a voice. This provides ownership at all levels and a responsibility for all employees to be a part of the success.

The six Guiding Principles outline the values that Starbucks works toward achieving. First, provide a great work environment and treat each other with respect and dignity. The second principle is to embrace diversity. Third, apply the highest standards in purchasing, roasting, and fresh delivery of coffee every day. The fourth principle is to develop enthusiastically satisfied customers. As a fifth principle, Starbucks contributes positively to the communities and the environment. Last, recognize that profitability is essential to success. These values are the...
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