com/blogs/frequentlyflying/tag/jetblue-2/ http://boardingarea.com/blogs/frequentlyflying/tag/jetblue-2/ JetBlue Airways is a low-cost airline‚ which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston‚ Los Angeles‚ New York‚ Orlando and Fort Lauderdale‚ Florida‚ and San Juan‚ Puerto Rico. They are known for their outstanding services offered while flying‚ leather seats‚ satellite TV from DIRECTV and satellite radio from XM‚ and movies. JetBlue services
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Lecture 8: Strategy Formulation: Corporate Level Strategy Reference: Henry “Understanding Strategic Management”‚ Chapter 8 Lecturer: Mathew Teale Facilitator: Michelle Thong Learning Objectives After studying this topic you should be able to: • Explain what is meant by corporate strategy; • Assess the effectiveness of different growth strategies • Evaluate related and unrelated diversification strategies • Assess the use of portfolio analysis • Explain the role of corporate parenting
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performance). The desire to be promoted and earn enhanced pay may also motivate employees. Staff Training: No matter how automated an organization or a library may be‚ high productivity depends on the level of motivation and the effectiveness of the workforce. Staff training is an indispensable strategy for motivating workers. The library organization must have good training programme. This will give the librarian or information professional opportunities for self-improvement and development to meet
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Emergent corporate strategy CORPORATE STRATEGY is the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The development of a corporate strategy involves establishing the purpose and scope of the organization’s activities and the nature of the business it is in‚ taking the environment in which it operates‚ its position in the marketplace
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Fernandes? Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd. Introduced the first budget no frills airline‚ AirAsia‚ to Malaysians with the tagline “Now everyone can fly” Why we chose him? Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3‚948 million Malaysian Ringgit in 2010. Built a work force and corporate structure that would reflect his own personality Leadership Understanding the operations
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Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
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Current Corporate-level Strategies Fedex emphasizes on employees being the main competitive advantage that they hold. Fedex strongly believes that there is a strong relationship between pay and performance. The year 2015 saw higher rewards given to its employees than 2014 due to their higher adjusted earnings (FedEx Annual Report‚ 2015‚ pg 4). Rewarding of employees is an important part of the Fedex culture as well as the People-Service-Profit philosophy. It is a well worked strategy because it enables
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Introduction AirAsia‚ a famous low cost airline in Asia‚ as Malaysia second National Airline‚ provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example‚ low cost airline implement ticketless travel‚ online ticket‚ no free food and beverages and etc. AirAsia provides low airfares flight to the travelers‚ offering 40%-60% lower than other airline. This low airfares flight meet AirAsia
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Problems at JetBlue On Valentine’s Day 2007‚ a severe winter storm hit the northeastern portion of the United States causing many airlines to cancel many flights that resulted in other airlines to divert other flights to the John F. Kennedy airport in New York. JetBlue Airways decided to wait out the storm and found it impossible and unable to continue flights. JetBlue Airways began receiving irate passengers due to being bumped or routed to New York. As problems progressed‚ passengers found
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” ORGANIZATION : AIRLINE INDUSTRY – JETBLUE RESOURCES | CAPABILITIES | CORE COMPETENCIES | In-Flight Entertainment | JFK Airport hub: hub provides significant size and location capabilities political support from the state government | Firm’s infrastructure: Hierarchical and family oriented business‚ quality control‚ financial control‚ significant process improvements‚ skilled management personnel‚ licensing with third party manufacture. | Assigned Seating | Airline Fleet : owned solely
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