Jetblue Swot

Topics: Low-cost carrier, Airline, Southwest Airlines Pages: 18 (5820 words) Published: December 16, 2012
Company Overview JetBlue Airways is a low-cost airline, which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston, Los Angeles, New York, Orlando and Fort Lauderdale, Florida, and San Juan, Puerto Rico. They are known for their outstanding services offered while flying, leather seats, satellite TV from DIRECTV and satellite radio from XM, and movies. JetBlue services primarily destinations in the United States, but also ventures to Puerto Rico, Mexico, and almost a dozen countries in the Caribbean and Latin America. (

“JetBlue is New York's Hometown Airline(TM) with other focus cities in Boston, Fort Lauderdale, Los Angeles, and Orlando. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline as well as super-spacious Even More Space seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control.”(

Current Performance and Strategic Posture
Current Performance
With the downturn of the economy, JetBlue has seen better years. They have still been able to obtain a profit that has been decreasing over the years. Hopefully in the next few years JetBlue will be able to strive as the low-cost provider to air travel. Strategic Posture

JetBlue Airway Corporation is an air travel company that offers a low cost, low fare, high quality service-company. JetBlue operates by a set of Core Values rather than a mission statement. The Core values are: * SAFETY: We commit to "Safety First"; Comply with all Regulatory Agencies; Set and Maintain Consistently High Standards; Ensure the Security of Crewmembers and Customers; Never Compromise Safety. * CARING: Maintain Respectful Relationships with Crewmembers and Customers; Strive to be a Role Model at Work and in the Community; Embrace a Healthy Balance Between Work and Family; Take Responsibility for Personal and Company Growth. * INTEGRITY: Demonstrate Honesty, Trust and Mutual Respect; Give the JetBlue Values a "Heartbeat"; Never Compromise the Values for Short-Term Results; Possess and Demonstrate Broad Business Knowledge; Commit to Self Improvement. * FUN: Exhibit a Sense of Humor and the Ability to Laugh at Self; Add Personality to the Customer Experience; Demonstrate and Create Enthusiasm for the Job; Seek to Convert a Negative Situation into a Positive Customer Experience; Create a Friendly Environment Where Taking Risks is Okay. * PASSION: Strive to Meet the Diverse Needs of Crewmembers and Customers; Champion Team Spirit; Crave and Deliver Superior Performance; Enjoy Overcoming Barriers to Good Service; Look for Innovative Solutions to Business Issues. ( JetBlue has said they needed to be an ever-changing company. In a recent interview with CEO David Barger he said, "We have to continue to change, and I think that a threat to JetBlue is JetBlue. There's always going to be, not just a copycat, but someone who's going to leapfrog you with something that's new. I think we've got to be part of that landscape. Innovation has got to be a part of our DNA.” (

Social responsibility has become very important to JetBlue. According to, “At JetBlue Airways, our commitment to corporate social responsibility goes beyond raising cause awareness. We are dedicated to developing impactful charitable partnerships, supporting and aligning ourselves with the communities in the cities we serve, and creating significant volunteer experiences for our crewmembers. Our focus is to create programs and opportunities that fully engage our resources to connect with our communities within...
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