JetBlue Airways is a low-cost airline, which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston, Los Angeles, New York, Orlando and Fort Lauderdale, Florida, and San Juan, Puerto Rico. They are known for their outstanding services offered while flying, leather seats, satellite TV from DIRECTV and satellite radio from XM, and movies. JetBlue services primarily destinations in the United States, but also ventures to Puerto Rico, Mexico, and almost a dozen countries in the Caribbean and Latin America. (hoovers.com)
“JetBlue is New York's Hometown Airline(TM) with other focus cities in Boston, Fort Lauderdale, Los Angeles, and Orlando. Known for its award-winning service and free TV as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline as well as super-spacious Even More Space seats. JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control.”(investor.jetblue.com)
Current Performance and Strategic Posture
With the downturn of the economy, JetBlue has seen better years. They have still been able to obtain a profit that has been decreasing over the years. Hopefully in the next few years JetBlue will be able to strive as the low-cost provider to air travel.
JetBlue Airway Corporation is an air travel company that offers a low cost, low fare, high quality service-company. JetBlue operates by a set of Core Values rather than a mission statement. The Core values are:
* SAFETY: We commit to "Safety First"; Comply with all Regulatory Agencies; Set and Maintain Consistently High Standards; Ensure the Security of Crewmembers and... [continues]
Cite This Essay
(2012, 12). Jetblue Swot. StudyMode.com. Retrieved 12, 2012, from http://www.studymode.com/essays/Jetblue-Swot-1316621.html
"Jetblue Swot" StudyMode.com. 12 2012. 2012. 12 2012 <http://www.studymode.com/essays/Jetblue-Swot-1316621.html>.
- MLA 7
"Jetblue Swot." StudyMode.com. StudyMode.com, 12 2012. Web. 12 2012. <http://www.studymode.com/essays/Jetblue-Swot-1316621.html>.
"Jetblue Swot." StudyMode.com. 12, 2012. Accessed 12, 2012. http://www.studymode.com/essays/Jetblue-Swot-1316621.html.