Preview

Airasia Corporate Strategy

Good Essays
Open Document
Open Document
2750 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Airasia Corporate Strategy
Part 2
1.0 Introduction AirAsia, a famous low cost airline in Asia, as Malaysia second National Airline, provides a different type of service to benefit all citizens and worldwide travelers. Low cost airlines generally have several differentiate to the traditional carriers. For example, low cost airline implement ticketless travel, online ticket, no free food and beverages and etc.
AirAsia provides low airfares flight to the travelers, offering 40%-60% lower than other airline. This low airfares flight meet AirAsia philosophy of "Now Everyone Can Fly" and their mission is to provide 'Affordable Airfares ' without any compromise to Flight Safety Standards. AirAsia expanding rapidly since 2001, currently owned 72 aircrafts and flies to over 61 domestic and international destinations with 108 routes and operates over 400 flight daily. Today, AirAsia has flown over 55million guests across the region and continues to create more extensive route network through its associate companies. AirAsia become a worldwide famous low cost airline and not confine in just Asia region, AirAsia has been awarded “World 's Best Low Cost Airline” by Skytrax in year 2012. Beside that they also received “2012 ATW Value Airline of the Year” at the same year. This proved AirAsia was a most success low cost airline in the world.

AirAsia become so successful airline in the world as they create values through the following vision and mission: Vision | * To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. | Mission | * To be the best company to work for whereby employees are treated as part of a big family * Create a globally recognized ASEAN brand * Maintain the highest quality product, embracing technology to reduce cost and enhance service levels * To attain the lowest cost so that everyone can fly with AirAsia |

AirAsia makes the low fare model possible and create

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Air Asia was established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. The vision of Air Asia is to serve the 3 billion people who are currently underserved with poor connectivity and high fare and to be the largest low cost airlines in Asia. Their mission is to create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with Air Asia, to be the best company to work for as employees are treated as part of a big family, and to maintain the highest quality product, embracing technology to reduce cost and enhance service levels.…

    • 611 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Ob Air Asia

    • 707 Words
    • 3 Pages

    AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years, AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly", AirAsia became the first successful low cost and ticket-less airline in the Southeast Asian region. People can experience the flight with affordable price and it does not consider as an expensive choice of transportation, rather one of the economically justified ways of traveling to domestic and international destinations.…

    • 707 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    AirAsia is one of the businesses that have successfully adopted leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Aisa’s leading low fare airline. Established on 12 December 2001, AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”, AirAsia has successfully positioned itself in customer’s mind. The leading low fare airline in the Asia, AirAsia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. Through their philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As AirAsia continuously strives to promote air travel, they also seek to create excitement amongst their guests with their range of innovation and personalized service.…

    • 6062 Words
    • 25 Pages
    Better Essays
  • Good Essays

    AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. (Wong. P.M, 2009) (http://www.skcs.hk/AirAsia.pdf )…

    • 758 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    AIrAsia case study

    • 2575 Words
    • 9 Pages

    Most of the times, nowadays, customer choose their product. Thus, trust on the brand or brand loyalty plays an important role in this. Certainly, AirAsia has built their trust on customer. It is not easy for nay new entrant to come into the industry and gain customer’s trust and build reputation. Also, it can be said that AirAsia will continue to enjoy this trust of customer until and unless it provides the cheapest fare.…

    • 2575 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    About Airasia

    • 432 Words
    • 2 Pages

    AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low fare, no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats.…

    • 432 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Airasia Berhad

    • 3592 Words
    • 15 Pages

    AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001, AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”, AirAsia has successfully positioned itself in customers’ mind. Its net profit for the second quarter ending 31 December 2004 was reported RM 44.4 million, a 323% increase over the previous quarter (AirAsia, 2005).…

    • 3592 Words
    • 15 Pages
    Better Essays
  • Good Essays

    In 2007, the company embarked on a new journey. They were trying to get into the long haul market, having achieved tremendous success in the short haul market using a simple basic model air craft, the low-cost carrier (LLC) they wanted to gain market share in the long haul market, using the same basic model, the LLC, which in times past previous airlines that tried the same strategy had failed. But having success in the previous market, Air Asia believed that by sticking to their pricing strategy, the only significant problem they would encounter in the long haul market would be competition.…

    • 571 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Air Asia

    • 684 Words
    • 3 Pages

    Their objectives is to accommodate more people and let people experice fly above for an affordable price and AirAsia hope for stay growing competition and expand its market all over the…

    • 684 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Lending Decision

    • 4357 Words
    • 18 Pages

    Aims to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high airfares. Aspires to attain the lowest cost so that everyone can fly with Air Asia. Maintain the highest quality product, embracing technology to reduce cost and enhance service levels.…

    • 4357 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Air Asia essay summary

    • 3279 Words
    • 14 Pages

    The low cost structure of Air Asia is entrenched in the organization in their mission statement, which is to “To continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit” (AirAsia 2011), and their vision statement “To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with Air Asia creates values through vision and mission.…

    • 3279 Words
    • 14 Pages
    Good Essays
  • Powerful Essays

    airasia

    • 1943 Words
    • 7 Pages

    AirAsia airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Air Asia was named the World’s Best Low Cost Airline in the annual World Airline Survey by Styrax for five consecutive years in 2009, 2010, 2011, 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries, Acrasia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes. AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".( Airasia's official website)…

    • 1943 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Business model is a low cost carrier, it require the operation to be lean, simple and efficient. The several key that AirAsia have been employed toward this effect, including: • • • • • • Safety First High Aircraft Utilization Low Fare, No Frills Streamline Operation Lean Distribution System Point to Point Network…

    • 4244 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Airasia Marketing Analysis

    • 4783 Words
    • 137 Pages

    AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of business. Through the corporate philosophy of ‘Now Everyone Can Fly’, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. In the competitive airline industry, AirAsia keep improving their supportive and constructive management by being supportive and responsive in listening to its employee for any ideas for reducing cost. AirAsia is leading way for developing low cost airlines and its promises to revolutionize the international market place.…

    • 4783 Words
    • 137 Pages
    Powerful Essays
  • Powerful Essays

    “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls, and encourage more air travel among Malaysians (Khoo et all, 2005)…

    • 1706 Words
    • 7 Pages
    Powerful Essays

Related Topics