Preview

Ryanair – the Low Fares Airline, Exploring Corporate Strategy

Good Essays
Open Document
Open Document
515 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ryanair – the Low Fares Airline, Exploring Corporate Strategy
of rewarding employees for higher productivity by instilling fear of loss of job (e.g., premature retirement due to poor performance). The desire to be promoted and earn enhanced pay may also motivate employees.
Staff Training: No matter how automated an organization or a library may be, high productivity depends on the level of motivation and the effectiveness of the workforce. Staff training is an indispensable strategy for motivating workers. The library organization must have good training programme. This will give the librarian or information professional opportunities for self-improvement and development to meet the challenges and requirements of new equipment and new techniques of performing a task.
Information Availability and Communication: One way managers can stimulate motivation is to give relevant information on the consequences of their actions on others (Olajide, 2000). To this researcher it seems that there is no known organization in which people do not usually feel there should be improvement in the way departments communicate, cooperate, and collaborate with one another. Information availability brings to bear a powerful peer pressure, where two or more people running together will run faster than when running alone or running without awareness of the pace of the other runners. By sharing information, subordinates compete with one another.
Studies on work motivation seem to confirm that it improves workers' performance and satisfaction. For example, Brown and Shepherd (1997) examine the characteristics of the work of teacher-librarians in four major categories: knowledge base, technical skills, values, and beliefs. He reports that they will succeed in meeting this challenge only if they are motivated by deeply-held values and beliefs regarding the development of a shared vision. Vinokur,
Jayarantne, and Chess (1994) examine agency-influenced work and employment conditions, and assess their impact on social workers' job

You May Also Find These Documents Helpful

  • Powerful Essays

    Hr590 Final Project

    • 2368 Words
    • 10 Pages

    "Use Compensation Strategy as a Tool to Motivate Your People." Strategic Human Resource. SBI, n.d. Web. 20 Oct 2012. .…

    • 2368 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    This industry is very competitive but the competition is lessened by the different classifications of the firms, for example, the classification of easyJet and Ryanair as low cost carriers. No one company holds are large amount of market share in comparison to the others because each of the firms within the industry plays an important role and switching cost are low. As a result of BREXIT, the industry is expected to remain competitive, if not more, as firms aim to maintain their position within the…

    • 86 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    value chain Ryanair

    • 764 Words
    • 3 Pages

    In addition to studying the external environment characterized by threats and opportunities, it is also essential to analyze the internal environment of the company, to identified the types of activities that form the production process. An analysis tool that helps identify what are the key activities of the production process of Ryanair and which are auxiliary or complementary is the analysis of the value chain (value chain). The value chain, in fact, lets to consider the enterprise as a system of value-generating activities. This value is defined as the price that the consumer is willing to pay if the service meets and satisfies fully their needs. Within the value chain it is possible to identify a set of five primary activities that directly contribute to the final output and secondary activities that support the process.…

    • 764 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Explain the Importance of carbon taxes for the airline industry. Can Ryanair and British Airways respond in the same way?…

    • 896 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Ryan brothers took account about various factors when he launched his company, the key choices from were: first, they chose the most lucrative route possible (at the moment one of the most lucrative routes for their competitors), and with a potential growth if they can attract passengers from train or sea ferries. In second, his position as late-movers, allowed them to enter in the market with a lower price than its competitors. A lower price is a good strategy to quickly gain market share. Last but not least important, thanks to his father’s money, they had sufficient financial resources to maintain their prices.…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Motivation is a broad theoretical concept that we often use to explain why people (or animals) engage in particular actions at particular times. And therefore can be applied to different fields for this essay we will focus on work motivation. A better definition of motivation is a ‘concept used to describe the factors within an individual which arouse, maintain and channel behaviour toward a goal.’ (Lisa Bolton, 2005)…

    • 2764 Words
    • 12 Pages
    Best Essays
  • Best Essays

    Leadership and management style have proven to be important factors in the effectiveness and development of an organization. (Blake, 1991) argues that leadership and management style influences levels of motivation, performance and commitment within a business. This essay using Richard Branson and Michael O’Leary as case study examples, aims to discuss how the state of affairs within an organization can be attributed to different leadership styles and behavior.…

    • 2454 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Ryanair Case Study Analysis

    • 3048 Words
    • 13 Pages

    Ryanair started in year 1985 with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried 5000 passengers on one route (Harrison, 2002). In 1986, inspired from the story of David and Goliath the company go after the big guys for a slice of the action and end up smashing the Aer Lingus or British Airways high fare cartel on the Dublin-London route. The staff increased from mere 57 to 120 staff members and the plane carried for about 82,000 passengers on two routes. In 1989, the company employed 350 staff and their average maximum passengers increased to 600,000. In 1990-1991, the company has 700,000 passengers.…

    • 3048 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Strategic Capabilities .................................................................................................................... 9 Stakeholder Analysis .................................................................................................................. 10 Stakeholder mapping........................................................................................................... 10 Stakeholder initiatives ......................................................................................................... 11…

    • 7243 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Bolt, J.F. (1983), “Job security: its time has come”, Harvard Business Review, Vol. 61 No. 6, November-December, pp. 115-23. Bowditch, J.L. and Buono, A.F. (Eds) (1997), A Primer on Organizational Behavior, 4th ed., John Wiley and Sons, Inc., New York, NY, pp. 85-119. Cameron, K.S., Freeman, S.J. and Mishra, A.K. (1993), “Downsizing and redesigning organizations”, in Huber, G.P. and Glick, W.H. (Eds), Organizational Change and Redesign, Oxford University Press, New York, NY, pp. 19-63. Chandler, A.D. Jr (1992), “Managerial enterprise and competitive capabilities”, Business History, Vol. 34 No. 1, January, pp. 11-41. Cherrington, D.J. (1992), “Follow-through on award programmes”, HR Magazine, Vol. 37 No. 4, April, pp. 2-55. Dawson, K.M. and Dawson, S.N. (1990), “How to motivate your employees”, HR Magazine, Vol. 35 No. 4, April, pp. 78-80. Dawson, K.M. and Dawson, S.N. (1991), “The cure for employee malaise – motivation”, Clinical Laboratory Management Review, Vol. 5 No. 4, July-August, pp. 296-98, 300, 302. Denton, D.K. (1991), “What’s wrong with these employees?”, Business Horizons, Vol. 34 No. 5, September-October, pp. 45-9. Devanna, M.A. and Tichy, N. (1990), “Creating the competitive organization of the 21st century: the boundaryless corporation”, Human Resource Management, Vol. 29 No. 4, Winter, pp. 455-71. Dubinsky, A.J., Jolson, M.A., Michaels, R.E., Kotabe, M. and Lim, C.U. (1993), “Perceptions of motivational components: salesmen and saleswomen revisited”, Journal of Personal Selling and Sales Management, Vol. 13 No. 4, Fall, pp. 25-37. Efraty, D. and Wolfe, D.M. (1988), “The effect of organizational identification on employee affective and performance responses”, Journal of Business and Psychology, Vol.…

    • 7793 Words
    • 32 Pages
    Powerful Essays
  • Good Essays

    1. In the book “Management and Creativity” (Bilton, 2007), Wilson and Cummings define strategy as two distinctive approaches; strategy as position and strategy as process. The former, also referred to as strategy as orientation, takes a more top-down approach and is concentrated around a single leader. It attempts to establish a strategic position that will serve as a basis for differentiation, which is commonly seen as original and innovative. However, a successful implementation of the strategy often requires high monitoring and a hierarchal structure. Thus, the process itself is quite uncreative and there is little room for changes and innovation after the strategy has been established. The leader plays an important role in this strategic approach by setting vision and directing employees, and he or she is often strongly associated with the organization. Ryanair’s CEO Michael O’Leary is a great example of a leader within an orientation strategy organization.…

    • 1179 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Theory X, Y, and Z

    • 911 Words
    • 4 Pages

    -Rewards and punishment are assumed in this theory to be the key to employee productivity.…

    • 911 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Management in Libraries

    • 1450 Words
    • 6 Pages

    Library management comprise more than just making changes, it involves managing ongoing operations in the optimal fashion for your institution in the context of its goals, other department’s activities and patrons needs. Thus we realize that different libraries may require managerial different managerial skills in order to perform their duties effectively.…

    • 1450 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    200m

    • 731 Words
    • 5 Pages

    The block holder must sit on the track and cannot make contact with the foot…

    • 731 Words
    • 5 Pages
    Good Essays