Strategic Management of Ryan Air

Only available on StudyMode
  • Download(s) : 205
  • Published : October 16, 2011
Open Document
Text Preview
Ryanair - The Low Fares Airline
Strategic Analysis

/

222621-0004 Strategic Management dr Maria Aluchna
Ivan Martinov № 50170, e-mail: imartinov@gmail.com S. M. Sabbir № 50185, e-mail: ssmm0002@student.umu.se

Assignment | 222621-0004 Strategic Management | Fall Semester 2010 | SGH

Table of Contents
1. 2. Introduction ........................................................................................................................................... 3 Strategic Analysis ................................................................................................................................. 4 2.1. Microenvironment......................................................................................................................... 4 Porter Five Forces Model ...................................................................................................... 4 SWOT Analysis .................................................................................................................... 5

2.1.1. 2.1.2. 2.2.

Macroenvironment ........................................................................................................................ 7 PESTEL Analysis ................................................................................................................. 7

2.2.1. 2.3. 2.4.

Strategic Capabilities .................................................................................................................... 9 Stakeholder Analysis .................................................................................................................. 10 Stakeholder mapping........................................................................................................... 10 Stakeholder initiatives ......................................................................................................... 11

2.4.1. 2.4.2. 3.

Strategy Formulation .......................................................................................................................... 12 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Vision and Mission ..................................................................................................................... 12 Business Model ........................................................................................................................... 13 Business Level Strategy .............................................................................................................. 16 The Ansoff Matrix ...................................................................................................................... 16 The Boston Consulting Group Matrix ........................................................................................ 17 Global Integration – Local Responsiveness Grid........................................................................ 18 The Balanced Scorecard.............................................................................................................. 18

4.

Conclusion .......................................................................................................................................... 19 4.1. Recommendations ....................................................................................................................... 20

5. 6.

References ........................................................................................................................................... 22 Appendix ............................................................................................................................................. 23 6.1. 6.2. 6.3. 6.4. 6.5. 6.6. 6.7. Figure PESTEL Analysis ............................................................................................................ 23 Figure Strategic Mapping............................................................................................................ 24 Figure Market...
tracking img