Case Study – Marketing Microwave Ovens to a New Market Segment Table of Contents Executive Summary ................................................................................................................... 3 Statement of the Problem ........................................................................................................... 3 Situation Analysis ...................................................................................................................... 5 Strategy
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The microwave oven offers a fast and effective way to cook food in a short amount of time. They are used in millions of homes in the United States due to their speed‚ convenience‚ and ease of use in cooking food. This paper aims to discuss the science and technology of the microwave oven‚ describe some of its features‚ as well as talk about the advantages/disadvantages of the microwave oven as compared to a conventional oven or rotisserie. Microwave ovens use micro waves (or radio waves) to create
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Marketing Microwave Ovens 07/08/15 Contents 1 2 Indian Food Preparation Versus Western Food Preparation 3 Values and Customs 4 Marketing Mix 5 6 07/08/15 Introduction about Microwave Oven Market Data Conclusion Introduction Introduction About Microwave Oven 07/08/15 History Discovered by Percy Spencer in 1945. By late 1946‚ the Raytheon Company had filed a patent proposing that microwaves be used to cook food. 07/08/15 History In 1967 the first countertop‚ domestic oven was introduced
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Microwaves History of Discovery: In 1864 James Clerk Maxwell predicted the existence of electromagnetic waves/microwaves. Then in 1888 Heinrich Hertz was the first to demonstrate the existence of microwaves by building an apparatus that detected and produced microwaves in the UHF region. Also in 1894 J. C. Bose publicly demonstrated radio control of a bell using millimeter wavelengths‚ and conducted research into the propagation of microwaves. Origin(s): One origin of microwaves include a maser
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Acropolis Technical Campus‚ Indore Department of Electronics and Communication Engineering Subject-Microwave lab Student Name: Enrollment No.: Sub. Code- EC 704 Experiment No.: 01 Date: Batch: Details of submissions & performance Performing Extra turn Regular turn First Submission Second submission Grade and Remarks by the Tutor 1. Clarity about the objective of the experiment 2. Clarity about the problem statement 3. Submitted the work in desired format 4. Shown capability to solve the
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CASE 1 4 Marketing Microwave Ovens to a New Market Segment You are the Vice President of International Marketing for White Appliances‚ an international company that manufactures and markets appliances globally. The company has a line of microwave ovens— some manufactured in the United States and some in Asia—which are exported to the U.S. market and Europe. Your company markets several high-end models in India that are manufactured in the United States. Your presence in the Indian market is limited
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experiment? After all‚ complex things such as computers‚ televisions‚ and microwaves had to have had a great impact on society. And so did simpler things‚ such as bar codes‚ plastic‚ and Velcro. By 1976‚ over 60% of U.S. households were using microwaves‚ just 30 years after its first invention. Today‚ microwaves are used all around the world‚ resulting in fresher food‚ less waste‚ and money saved. But how did the microwave get started? Who invented them and how did the inventor make such an astounding
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Parrot in the Oven: Mi Vida is a coming of age novel written in 1996‚ by Victor Martinez. The story is set in California and is told from the point-of-view of a fourteen year old‚ Mexican American boy. Manuel Hernandez‚ like many young men‚ struggles with identity. Manny’s life is hard. He has two older siblings and a baby sister. His mother does not work. His father is unemployed and an alcoholic. The main provider and only person in his house that can keep a steady job is his older sister
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to us. When we talk about microwave‚ we can think that it is a great technology. Microwave is used in different kinds of fields‚ like in communication and others. It brought great advantages into the society and made great advancements. But unfortunately‚ microwave gadgets that we commonly use emits harmful radiation‚ which can destroy our body and can kill us. Examples of gadgets that emit radiation are primarily‚ cellphones‚ TVs‚ and other gadgets that uses microwave. The problem is that there
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If I was a Kitchen Oven If I had to be a kitchen utensil or appliance I would be an oven‚ because it have different types of things it’s used for on an everyday bases. Also it can be electric or gas. Ovens even comes in different colors shapes and sizes. You can use it every day if you had to. Almost anyone can use an oven. Sometimes people don’t realize how easy it is to use an oven. When it comes time to use one‚ some people
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