Microwave

Topics: Cooking, Indian cuisine, Microwave oven Pages: 31 (1110 words) Published: July 8, 2015
Marketing
Microwave
Ovens

07/08/15

Contents
1
2

Indian Food Preparation Versus
Western Food Preparation

3

Values and Customs

4

Marketing Mix

5
6
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Introduction about Microwave Oven

Market Data
Conclusion

Introduction
Introduction About
Microwave Oven

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History
Discovered by Percy Spencer in 1945.
By late 1946, the Raytheon Company had filed a patent proposing that microwaves be used to cook food.

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History
In 1967 the first countertop, domestic oven was
introduced.
In 1976, the microwave oven became a more commonly
owned kitchen appliance.
In 1980 it becomes necessity for every home makers.

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Uses Microwave
Medicine
Science
Industry
Communication

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Market Leaders

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UNIVERSAL BUSINESS SCHOOL

Other Brands

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UNIVERSAL BUSINESS SCHOOL

Price Vs Quality

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Brand

Price 20L, (Rs)

Quality Rating

Haier
GE
Whirlpool
Panasonic
Godrej
Videocon
Electrolux
Onida
LG
Samsung

7237
6899
6623
6392
6146
5977
5760
5136
5087
5076

7.5
9.51
8.56
8.5
8.67
8.1
8.25
8.32
9.34
9.15

Positioning Map

Price

Quality

Quality

Price
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Market
Segmentation
Working
Price
sensitivity

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Lifestyle

professionals

House wives Food Industry

Others

Mid

Mid

Mid

Low

High

Size
Design &
Innovation

Mid

Small

Mid

Large

Mid/Large

High

Mid

Low

Mid

Low

User interface

High

Mid

Mid

Mid

Mid

Quality

Mid

Mid

Low

Mid

Low

Quantity

Low

Low

Low

High

Mid

Product use

Low

Mid

Mid

High

High

Purpose
Utilization
Time/day

Style/fun

Comfort

time utilization

Service

Any

Rare

M-N

M-A-N

M-A-E-N

A-E-N

Marketing
Statics

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UNIVERSAL BUSINESS SCHOOL

Traditional Vs
Western
Indian Food Preparation
Versus
Western Food Preparation

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Indian Menu

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There different ways of food preparation between Indian and Western. Cooking Indian food is more complex and time consuming because of the preparation required for the recipe while Western food quite simple and easy.

Characterized by its sophisticated and subtle use of many spices and herb. It is very satisfying to make all the cuisines with one's own hand and earn the appreciation of the person who will eat it.

Indian cooking, like any other cuisine has its own list of cooking techniques and equipment's that are needed to get thing working in the kitchen.
Indian Cuisine can be categorized into two regions which are North Indian Cuisine and South Indian Cuisine.

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Indian Cooking in Northern Part
A typical North-Indian meal would consist of chapatis or paranthas, rice and an assortment of assessories like dals, vegetables, curries, curd, chutney, and pickles. They’re widely use in most dishes along with spices.

Oil is generously used, as many people prefer deep fried curries. Desserts are very similar in taste as they are derived from a milk pudding or rice base and are usually soaked in syrup.

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Indian Cooking in Southern Part
South Indian food is largely non-greasy, roasted and steamed.  Rice is the staple diet and forms the basis of every meal.
Coconut is an important ingredient in all South Indian food. Always use generous amount of spices that make the food really tasty.
Most non vegetarian dishes have fish as the main ingredient. 07/08/15

Western Food
Simple and easy way of cooking.
They cook the food by Grilling: cooking food
directly over a sauce of dry heat.
Baked Food : such as turkey, cake, cookie,
bread etc.
Mix with vegetables and Sauce for Salad.
Bread, potatoes, meats and vegetables the
way westerners eat.
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SWOT Analysis

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• Easy to use and Time Saving
• Retains nutrients & vitamin in the
food.
• Auto Cook Menu...
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