Course: Planning Marketing Programs Group Project: iPhone 5s‚ September 2014 Table of Contents: 1. Executive Summary ……………………………………………… 2 2. Situational Analysis ……………………………………………… 3 3. SWOT Analysis …………………………………………………...7 4. Objectives ……………………………………………… ………...8 5. Strategy (segmentation‚ targeting and positioning) ……………… 9 6. Action Program (the operational marketing plan itself for the period
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The conflicts between Apple and Samsung In the emerging market smartphone usage is increasing‚ while the most representative brands are Apple and Samsung. Apple is the most valuable US brand that has played a dominant position in US; while Samsung is a South Korea multinational conglomerate firm and the represent products are innovative and revolutionary smartphone and tablet. Apple and Samsung are the most extraordinary companies in terms of the advanced productions and market capitalization (Cantor
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activated via the dialog that appears when you click a Buy button. (You may reset this selection at any time by clicking Reset Warnings in your Account information). When accessing the Services on your Apple-branded products running iOS such as an iPad‚ iPod touch‚ or iPhone (“iOS Device”)‚ 1-Click is activated for each transaction by tapping the button showing the price
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SWOT Analysis: iPhone and Apple as Apple Inc’s view Strengths • Recognition Brand. • Good reputation. • Integration iPod in iPhone. Use brand iPod as base in order to grow iPhone market. (Customers buy iPhone and also get iPod in the same device) • Good business strategist‚ Apple is using App Store in iTunes as a tool to drive the iPhone’s market. And Apple makes it more attract by cutting application prize in App Store off 30% and almost a half of application in the App Store are free
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ANTONINE UNIVERSITY FACULTY OF BUISINESS ADMINISTRATION Senior Project for the Bachelor of Business Degree PROJECT ’S TITLE Apple TV Presented by: Marwan Nohra Advisor: Mrs. Madiana Mouawad Academic September 2012 ABSTRACT If you travel back in time and found yourself in a small Lebanese village in 1390 ’s what would you find? Would you find a computer‚ or a mobile telephone‚ or a music player‚ or a television? Think for a moment how life would have been if you were
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headquartered in Cupertino‚ California that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. It is known of hardware Products Company for the Mac line of computers‚ iPad tablet computer‚ iPhone smartphone‚ and iPod music player. They use OSX and iOS software as operating systems. Most of iPhone known softwares are the iTunes browser and the safari web. Apple Inc. has designed and released smartphones in many versions of iPhone (iPhone‚ iPhone2‚ iPhone3‚ iPhone3s
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the existing system. Chapter II: Information Technology Order Taking and Tracking * In the restaurant setting touch screen technology have three important functions. The most visual use of touch screen technology in restaurants is for order taking and management. This function is in place in almost every chain restaurant today from fast food to sit down restaurants. Touch screen ordering is used by restaurant staff members to enter a customers order into the main system. From there‚ it is
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button depress or track-ball click. Finally‚ gestures across a touch-less screen may be interpreted to cause scrolling or expansion of discrete on-screen images. Touch Screen: 1) Self-Service Check Outs Many supermarkets use touch screens to save time for both customers and cashiers. Customers can weigh produce‚ look up codes‚ and choose methods of payment from touch screen displays. 2) ATM Machines Most ATM machines use touch screen technology. It allows users to input their information
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Good analysis of two practical cases of real businesses adopting e-business practices to compete more effectively. The emphasis may be on marketing‚ product development‚ pricing or customer relations. M2 Confused.com is a comparison website that operates in the UK and specializing in insurance and financial services. There are a lot of similar website which are confused.com competitors that all offer similar services with similar price comparison strategies specifically concerning insurance
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various types of bank accounts (products) and charge different fees (price) for different types of accounts. 5. Product excellence: Apple IPhone Steve Jobs unveiled iPhone to the world on January 09‚ 2007 by defining it as a wide screen iPod Touch featuring functionalities of phone and an Internet communicator named iPhone. Apple IPhone is considered apples most innovate and best selling product according to “the secret to Apple’s success” article they raised a point about Apple’s marketing
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