Unit 33 M2 D1

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Good analysis of two practical cases of real businesses adopting e-business practices to compete more effectively. The emphasis may be on marketing, product development, pricing or customer relations. M2

Confused.com is a comparison website that operates in the UK and specializing in insurance and financial services. There are a lot of similar website which are confused.com competitors that all offer similar services with similar price comparison strategies specifically concerning insurance. Confused.com main competitor are sites like comparethemarket.com, gocompare.com and moneysupermarket.com this means that there a saturation of these types of websites in the current market. For Confused.com there is an continues pressure from other comparison sites to find the best deals on different types of insurance and at this moment in time they are ranked four in the markets which means they are being out performed by competitors. Confused.com response to this was to show customers that they are offering a better service by highlighting that “98% of customers could save money”. [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box.] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box.] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box.] [Type a quote from the document or the summary of an interesting point. You can position the text box anywhere in the document. Use the Drawing Tools tab to change the formatting of the pull quote text box.]

This is the homepage for Gocompare.com which is one of confused.com...
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