A topographic map is a map that shows the actual shape of the landscape and the various heights of the landscape. The map allows geographers to see the height and shape of the land by using contour lines. Contour lines are lines that join together all points that have the same height above sea level. The height between contour lines is called the contour interval. The map on the opposite page has various contour lines with an interval of 50 metres. The numbers on the contours show how high the land
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Mn t oHah Ppli is y f el & ou tn ir t ao CONTENTS Contents ............................................................................................................................................... i Acronyms ........................................................................................................................................... iii Executive Summary .................................................................................................................
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Local pizza hut restaurant is finding difficult to attract customer due to poor image. What strategies of attitudinal change will you adopt / suggest – just by perceptual mapping. Problems with pizza hut restaurant Customers are not getting the full value of their money. The brand utility of pizza hut becomes weak. The quality and variety of pizza provide by dominos is better than pizza hut. So customers are moving toward dominos. Also price is another factor. Prices of pizza in local pizza
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Language and culture plays major role in the perceptual process because what a child learn culture from young will change the way they perceive the world. There are two hundred countries around the world and different countries have different cultures and languages. So do different languages and cultures affect us in the perceptual process? I think the answer will be yes because language affects our perceptual senses. For example‚ in Korean ‘Apa’ means dad but In Indonesian‚ it means what. So different
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h paper | Executive Summary Samsung Electronics Company is one of the largest manufacturer and distributor of consumer electronics‚ home appliances‚ communication products and semiconductors products in the world. They wish to expand their dominance into the tablet market through its latest product Galaxy Tab 10.2. By the end of 2020‚ it is predicted that 10 billion mobile internet devices will be in use‚ up from current use of 2 billion (Morgan Stanley‚ 2011). Samsung’s entrance into
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tactics to describe the way firms go about creating value for consumers. L04 Explain the way market characteristics like market segmentation and product differentiation affect marketing strategy. L05 Analyze consumer markets using elementary perceptual maps. L06 Justify consumers’ lifetime value as an effective focus for long-term business success. Suggested Lecture Opener Consumer segments play a vital and sometimes surprising role in marketing. Consider the wine industry. The image that likely
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Project On Perceptions of a people at the time of purchasing a Mobile Submitted To: Submitted By: Prof. Kunal Mankodi A-04 Sandip Chauhan A-44 Vimal Prajapati A-46 Jaykrishnan Sengundar A-62 Ujjaval Vaidya 1|P age Table of Content ACKNOWLEDGEMENT............................................................................................................. 3 OBJECTIVES OF THE RESEARCH .......................................................................................
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I got used to the phones ringing day in and day out. It became easier for me to not react to answering the phone and almost ignore the sound of a ringing phone. Even when I was not at work‚ I would hardly realize that my own phone was ringing. Perceptual learning occurs when a person is repeatedly
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its position as still the leader in the technology world. The challenges Apple are expected to face are that the competitors will be not far behind them in producing their own version of the IWatch. This has already happened previously with the IPhone‚ IPod‚ IPad. This is where Apple will continue to upgrade the IWatch and will be producing alot of primary research‚ with how the customer see’s the IWatch‚ what they would like to see be included‚ what will make the consumer stay with the brand Apple
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……………………………………………………… 3 1.2 1.3 SAMSUNG ASUS ……………………………………………………… ……………………………………………………… 4 5 ……………………………………………………… 6-7 2 TARGET MARKET SEGEMENT 3 VALUE PROPOSITION & POSITIONING 4 2 3.1 FEATURES COMPARISON ……………………………………………………… 8 3.2 PERCEPTUAL MAP ……………………………………………………… 9 MARKETING MIX ……………………………………………………… 10 4.1.1 ……………………………………………………… 11 - 12 Product 4.1 PRODUCT LIFE CYCLE 5 Price ……………………………………………………… 13 6 PROMOTION ……………………………………………………… 14 15 7 PLACE ………………………………………………………
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