Apple’s iPhone. Since then‚ Microsoft and Nokia (who previously had no involvement in the smartphone industry) have merged in order to gain a share of the rapidly growing market. Because of the market’s rapid growth‚ the threat of other wealthy technological companies emerging is high. Threat of Substitute products * High Research in Motion was the first company to launch the revolutionizing smartphone in 1999. Their first real competitor emerged in 2008 when Apple launched the iPhone. They have
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1. Introduction This marketing research project is focusing on Singaporean’s Perception of Apple iPhones. In this report‚ we will be studying on Singapore only. The reason for writing this report is because Singaporeans like to keep up with technology trends. Hence‚ there is always a demand for the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to
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Mobile Operating Systems (Mobile OS) Introduction: A mobile operating system‚ also called a mobile OS‚ is an operating system that is specifically designed to run on mobile devices such as mobile phones‚ smartphones‚ PDAs‚ tablet computers and other handheld devices.Much like the Linux or Windows operating system controls your desktop or laptop computer‚ a mobile operating system is the software platform on top of which other programs can run on mobile devices. The operating system is responsible
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Total devices in the field. At Apple ’s iPhone 4S launch event on October 4th‚ CEO Tim Cook said that the company had sold 250 million iOS devices to date--including iPhones‚ iPod Touches‚ iPads‚ and (I assume) current-generation Apple TVs. Shortly thereafter‚ Google CEO Larry Page said that 190 million Android devices had been "activated." (Google talks about units in terms of activations‚ not sales.) The first iPhone went on sale 16 months before the first Android phone‚ so iOS had a head start--but
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Why Samsung is better. The pervasiveness of technology‚ specifically mobile devices‚ such as smartphones and tablets is absolutely mind-boggling; Cisco predicted that there will be more mobile devices than people on Earth by the end of 2012 and more than ten billion by 2016 These astronomically high numbers reveal how much mobile technology is a part of peoples’ everyday lives. The seeming popularity of these mobile devices is causing technology companies to rapidly develop new innovative products
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attitude of economic consumer to iPhone‚ especially facing the upgrade the new iPhone5? Some of them won’t buy iPhone5. The reasons why you don’t need iPhone5‚ by an iPhone Owner: IOS6 cost more amount of electricity and new maps apps doesn’t as reliable as Google map. ②Considering the factor of price‚ they will retain their mobile phone. However‚ it is time for some of them buy iPhone4s or 4. With iPhone5 come in to the market‚ big price cut for iPhone4. Last year’s iPhone 4S will now start at £449 for
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The iPhone are the most revolutionary in the industry that with that said‚ there is no wonder no one would find a substitution for the smartphone. It is one of a kind and the material used to create the iPhone 7 is hard to come by. For another phone to be created like this smartphone it would be nearly impossible to recreate. This phone is a leader in its
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1. Introduction In recent years‚ the concept of a smart phone is changing dramatically. Just review what we have already got. iPhone‚ a creative mobile phone‚ has established a platform full of potential‚ which allows programmers to design innovative applications and sell them online. We cannot deny that iPhone is the leader of the smart phone market‚ however‚ there’s another powerful purser‚ smart phones based on Google Android system‚ which is an open-sources operating system. Features of present
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Bibliography: Apple‚ n.d.‚ Why you ’ll love a MAC [Online] Available from URL http://www.apple.com/why-mac/better-hardware/ [Accessed on 12 June‚ 2010] Apple‚ n.d.‚ iPhone 4 [Online] Available from URL http://www.apple.com/iphone/ [Accessed on 5 August‚ 2010] Apple‚ n.d.‚ Apple and the Environment [Online] Available from URL http://www.apple.com/environment/ [Accessed on 9 August‚ 2010] Apple‚ n.d.‚ Jobs at Apple[Online] Available from URL http://www
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customers want a product like the iPhone‚ the demand curve shifts to the right. Family‚ friends and colleagues can have a strong influence on a person’s choice of cell phone. When friends and family members have an iPhone‚ the consumer is more likely to purchase the phone because everyone else is getting it and speaking of the new cell phone. This type of “word of mouth” advertisement is free and beneficial to Apple Inc. Apple Inc. marketing strategies caused the iPhone to become very popular and its
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