Contents Coursework Header sheet 1. Introduction Page. 2 4 Internal Analysis 2. Financial Analysis 3. Marketing Analysis 4. Human Resource Management Analysis 5. Operations Analysis 6. Prioritised Strengths 7. Prioritised Weaknesses 5 5 8 10 12 14 14 15 15 18 19 21 21 22 22 External Analysis 8. P.E.S.T.E.L Analysis 9. Porter‟s Five Forces Analysis 10. Critical Success Factors 11. Prioritised Opportunities 12. Prioritised Threats Current Strategies 13. Strategic Position Future
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M McGee‚ John. (2010) ‘Strategy: analysis and practice’ 2nd ed‚ London: McGraw-Hill‚ Higher Education Henderson‚ B.D Henry‚ B. (2012) ‘In Case You Had Any Doubts About Where Apple ’s Profit Comes From...’ Accessible from: www.businessinsider.com/iphone-profit-2012-8‚ (Accessed November 2012) Johnson‚ G Josh‚ O. (2012) ‘Mac platform reaches 15-year high with 5% worldwide market share’ Available from: http://appleinsider.com/articles/11/11/16/macs_worldwide_market_share_reaches_15_year_high_at_5/
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UNDERSTANDING MARKETS AND CONCUMERS BY JIANGWENYAN FACULTY OF BUSINESS‚ ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET COURSE: _____BAC ________INTAKE: ____May_____________ STUDENT PARTICULARS Name:______Jiangwenyan__________________________ IC / Passport No:________________E22556871___________________________________ Student No:________SCM-025581___________________________________________ Subject: Understanding_markerting and consumers______________________________ Mode of Study:□
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Apple. Apple created a boom in the smartphone market by launching the iPhone‚ which had more features and was the most advanced smartphone at that time. The company made a huge profit and Apple became a household favorite. But with the rise of competition and the growth of Asian giant –Samsung‚ Apple’s success was not to last forever. Samsung came up with the Samsung Galaxy S smartphone with identical features as that of the iPhone and slowly but steadily the sales of Samsung smartphones rose. Over
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Apple Computers Inc. is an American corporation that designs and constructs computer hardware‚ software and other consumer electronics. The company was established in April 1st‚ 1976‚ created by Steve Jobs‚ Steve Wozniak and Ronald Wayne (Andrea Major). The company is best recognized for their Macintosh personal computer line‚ Mac OS X‚ iTunes media application‚ and especially the iPod personal MP3 player. The IPod started off as a simple device that held approximately 1000 songs. Throughout the
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from 32.9 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue. In accordance with the subscription accounting treatment required by GAAP‚ the Company recognizes revenue and cost of goods sold for iPhone™ and Apple TV® over their estimated economic lives. Adjusting GAAP sales and product costs to eliminate the impact of subscription accounting‚ the corresponding non-GAAP measures* for the quarter are $9.06 billion of “Adjusted Sales” and $1.66 billion
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Animal 360°is a company established by Danny Cook and Gary Wells to market Educational game applications relating to the care of animals‚ developed by the Company for the iPhone and iPod Touch. The company is based in Queensland and Was established in 2010. Animal!360° currently!has!its!first!app‚!Horse!360°‚!ready!to!go!to!market.!! You are invited to attend the Australian pilot launch of mobile app developer company‚ Animal 360’s latest educational mobile application product‚ Horse 360
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Mobile Phones: Viewing on mobile phones is very different to viewing on a computer‚ on a website or laptop you see the whole page‚ in comparison to IPhone where you see the whole of the web page but in smaller‚ you can however zoom in to see what the text say‚ it is important to know not every phone will have this access though. In some cases like the iPhones case with flash player‚ apple will not allow access to this software or their animation as they don’t support the software. Accessibilty and the
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something special to commemorate the event‚ why not get a gold-plated Trump iPhone? Courtesy of Russian-Italian luxury phone company Caviar‚ you can now get the Trump iPhone with the Donald Trump’s face etched onto the back for the low‚ low price of USD 3‚040. If you had previously gotten the Putin iPhone from
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buttons‚ which makes ATM use much easier. 3) PDAs PDAs are one of the first popular uses of touch screen technology. Today’s stand-alone PDAs are used for Internet browsing and media playing‚ but are declining in usage these days. 4) iPhone The Apple iPhone uses its touch screen display to provide users with an easy way to navigate. Users can dial‚ text‚ listen to music
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