Strategic Audit Report Apple Inc

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[STRATEGIC AUDIT REPORT OF APPLE INC] 1

APPLE INCORPORATED

A STRATEGIC AUDIT REPORT ON APPLE INCORPORATED August 2010

Copyright © 2010 Sheikh Adnan

All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

Submitted To

University Of Wales, Lampeter
As a partial requirement for the degree of MBA Strategic Management MBA Core Module: MBA3710-L

Submitted by
Sheikh Adnan
Student Number: 29002361

Sheikh.adnan@stu.ctlondon.ac.uk

Copyright © 2010 Sheikh Adnan

All Rights Reserved

[STRATEGIC AUDIT REPORT OF APPLE INC] 3

Contents
Title Part 1 Overview 1.1 Executive Summery 1.2 Introduction 1.3 Strategic Concerns and Likely challenges 1.4 Internal Factor 8 7 5 6 5

Part 2 Strategic analysis 2.1 Competitive landscape and Strategic groups Recommendation 2.2 The vrio assessment 2.3 Industry forces and Attractiveness 13 Recommendation 2.4 Apple's value chain Analysis Recommendation 2.5 Strategies to reduce Competitions 19 18 16 15 11 12 9

Part 3 3.1 conclusions 3.2 appendices 3.3 bibliographies 20 21 23

Copyright © 2010 Sheikh Adnan

All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

Contents
Figure: 1.1 Apple Computers' Financial results Figure: 2.1 Figure: 3.1 Strategic Group Analyses 7

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Core competencies & Distinctive competencies Strategic Group Maps 10-11

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Figure: 4.1

Table: 1.1

Evaluations of the Organization's Internal Capabilities

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Figure: 5.1 Global markets Share (%) PC Table: 2.1 U.S smart phones Subscribers (%)

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Figure: 6.1 Energy Use Comparison Chart

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Figure: 7.1 Correlation of Apple store Expansion & Mac market share. Figure: 8.1 Non- Price Competitive Strategies

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Copyright © 2010 Sheikh Adnan

All Rights Reserved

[STRATEGIC AUDIT REPORT OF APPLE INC] 5

TITLE: A Strategic Audit Report on Apple Inc., Which Assessed The Organizations Operational and Industry Environment and Their Competitive Position Within It.

OVERVIEW

Part 1

1.1 EXECUTIVE SUMMERY Creativeness and utilities are connectedly associated with one name "APPLE INC." which symbolize an enchant accumulation of engineering genius, dedication, innovation and prosperity in spite of incompetent behavior. The company achieves the unrivaled differentiation of surviving from the beginning of the industry and is still operating prosperously. As well as battle with Microsoft's supremacy of operating system. The company also came severely close to irrelevancy. In 1985 the company co-founder Steve Jobs was removed in boardroom coup (Kaplan, K.1997). The firm's very small market share was declining further. By second quarter of 1997 the company made almost $1 billion in losses (Galante, S.1998). Even there were rumor of is there anyone who will buy Apple Inc. In 1997 the company shocked everyone by declaring Steve Jobs will be back as CEO (Campbell, D. 2004), and even more stunning when Jobs announce of partnering with ever rival Microsoft (MacWorld, 1997). Even Jobs test our consciousness of computers, launched many latest computers. Although company's market share lingers at 5%, they restore themselves as innovator within the industry and create a loyal customer base. Though the firm has established lots of advantages for themselves, there are many external causes and strong competition, which is a challenge for Apple Inc. This report will analyses' Apple Inc.'s internal and external environment including its complete strategies. Depending on analysis of strategic consideration, it administers the company with alternatives strategies and complete with strategic advice. Copyright © 2010 Sheikh Adnan All Rights Reserved

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[STRATEGIC AUDIT REPORT OF APPLE INC]

1.2 INTRODUCTION "MAN IS A TOOL USING ANIMAL. WITHOUT TOOLS HE IS NOTHING, WITH TOOLS HE IS ALL!" (Brainy Quote, n.d). When composing this legendary quote the Scottish essayist Thomas Carlyle might have imaginary belief. However Carlyle never fabricates in...
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