that’s offered. As a result‚ the QR code has become a focus of advertising strategy‚ since it provides quick and effortless access to the brand ’s website. QR codes are found in newspapers‚ magazines‚ on business cards‚ all types of promotional materials‚ as well as store shelves. Some companies create billboard-sized QR codes because the QR app uses the phone ’s camera and can scan the QR matrix at a distance Advertising with QR code will help the viewer to scan the code from distance and the smart
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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Case Study # 1 – Zara / Due 10/13 – 10 pts / Professor Conrad Zara is one of the world’s largest and fastest growing apparel retailers‚ owing to a unique blend of business practices and an internal culture that many might say run “counter-intuitive” to those of competing U.S. retailers. More recently‚ however‚ industry analysts have started to suggest that the “fast fashion” business model that has made Zara so successful over the past decade has run its course and the very notion of disposable
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[pic] Study Guide (BUSS 1056) Global Experience Professional Development Indonesia Study Tour (SP4 2013) Prepared by Dr Tracey Bretag‚ Course Coordinator Introduction This Study Guide provides an overview of the core components of this course – networking‚ career planning and intercultural communication – by taking you through each of the allocated Readings and demonstrating how they relate to the learning objectives of the course. As reflection is integral
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1. INTRODUCTION TO AIR ASIA 1. COMPANY BACKGROUND AirAsia Berhad was established in 1993 and began operations on 18 November 1996. It was originally founded by government owned conglomerate‚ DRB Hicom. On 2 December 2001‚ the heavily in debted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around
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Strategic Forum Institute for National Strategic Studies National Defense University http://www.ndu.edu/inss No. 239 April 2009 The United States and the Asia-Pacific Region: National Interests and Strategic Imperatives by James J. Przystup Key Points Notwithstanding the 2008–2009 financial crisis‚ East Asia today remains the home of the world’s most dynamic economies. In 1990‚ the region’s share of global gross domestic product (GDP) amounted to 26.5 percent; in 2006‚ that figure stood at 37.5
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Introduction Mango (Mangifera indica Linn) is the most important fruit of India and is known as “King of fruits”. The fruit is cultivated in the largest area i.e. 2‚312 thousand ha and the production is around 15.03 million tons‚ contributing 40.48% of the total world production of mango. The main mango producing states in India are Uttar Pradesh (23.86%)‚ Andhra Pradesh (22.14%)‚ Karnataka (11.71%)‚ Bihar (8.79%)‚ Gujarat (6.00%) and Tamil Nadu (5.09%). Total export of mangoes from India is 59
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ASDA stores‚ one of the supermarket giants of today‚ have set out to increase its in-store marketing with the hope of adding value to the whole shopping experience and “Retailtainment”. The first step towards their objective was to use primary market research which consisted in doing a rolling survey of mums‚ who they identify as their core customers. The survey was carried out by the supermarkets very own “Mumdex”‚ a panel of over 4000 mums of different ages and backgrounds. With the quantative
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The colonization’s of Australia and Indonesia by European settlers has shaped historic events and has compressed or vanquished customs and cultures. The colonization of Australia and Indonesia hold negative and positive aspects in history; forced labor‚ slavery‚ racial segregation and the loss of many cultures were horrific incidents within Indonesia’s and Australia’s history. However without these occurrences we might not have had the improvement of modern- day technology‚ arts‚ literature and science
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was measured using phospholipid assay kit (Sigma-Aldrich). Giant Unilamellar Vesicles (GUVs):
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