Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’‚ Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously
Premium Low-cost carrier Airline Southwest Airlines
Executive Summary This case study report describes a research on two large organizations namely PT Chevron Pacific Indonesia and HSBC in relation to their approaches to managing workforce diversity. The goal of this report was to identify workforce diversity theory and its advantages and disadvantages of managing workforce diversity. It also aims to analyse two organizations approaches to managing workforce diversity and evaluate advantages and disadvantages of the organizations’ approaches based
Premium Management Education Psychology
AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2
Premium Low-cost carrier Airline
and ethics in Asia: a problem for international companies? Name of the author: Dan Wu Student number: 7079393 Introduction After the 1997–99 Asian financial crisis revealed the rot in many Asian companies‚ ‘allegations of nepotism‚ corruption‚ crony capitalism‚ and collusion have been frequently referred to contribute to the downfall of Asian governments in Japan‚ Thailand‚ and Indonesia’ (Ang and Leong‚ 2000). Before many U.S. and European companies start doing business in Asia‚ many western
Premium Ethics Business ethics
AirAsia spearheaded ease airfares in Asia and is presently as of now the biggest low toll‚ no nonsense aircraft in Asia. It is too one of the biggest aircrafts in all of Asia regarding travellers conveyed. AirAsia has moreover been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is as of now situated in the Low Cost Carrier Terminal
Premium Management Management Software development process
The Role of Student Protest in Indonesia in 1998 In 1998 was an unforgettable year in the history of Indonesia. The beginning of reform and social-political change. In 1998 Indonesia experienced economic and political crisis affecting the people of Indonesia marked by rising the poverty rate. With Indonesia ’s situation has worsened‚ Students as young intellectuals take steps on be half of the destiny of Indonesia. The role of students in protest againstt he ruling government at that time very
Premium Jakarta Indonesia
November 1996. In the year 2001‚ Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline in Asia and serve the 3 billion people who are currently underserved with poor connectivity and high fares. Their low fare model is made possible through the implementation of the key strategies including Safety First‚ High Aircraft Utilisation‚ Low Fare‚
Premium Airline Low-cost carrier Southwest Airlines
33-35 Bangunan Systematic‚ Jln Hang Lekiu‚ 50100 KL SEGi College Kuala Lumpur (SCKL) PRINCIPLE OF MARKETING EXECUTIVE SUMMARY There are 4 marketing mix for Air Asia such as product‚ price‚ place and promotion. Air Asia should improve their service to satisfy their customer. ASSIGNMENT ALLOCATION OF MARKS NO. DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR THE ASSESSMENT OF THE ASSIGNMENT WEIGHTINGS MARKS ALLOTTED BY LECTURER 1. Relevance of content to assignment-Executive
Premium Airline Low-cost carrier
The short story I picked was “The Giant House”‚ written by Elizabeth McCraken. The theme of the story is the tall people looked twice as big as the ambassador from the normal-sized‚ as if they were an entirely different race. The books described weak stomachs and legs and bones. Sometimes what made them tall showed in their faces: each feature looked like something disturbed in an avalanche separate from the others‚ in danger of slipping off. The three elements of the story that I choose to write
Premium
An Athelete Giant- Ernie Davis Ernie Davis was once a Syracuse University student. As an Afriacan-Amierican‚ he is known mainly because of his great achievement in football career in 1950s to 1960s. Ernie contributed a lot not only because he did a outstanding job in his football career life‚ but also becasuse he made a profound and positive impact on American society. People speak highly of him not only because he was a remarkable football player‚ but also because he had a great personality such
Premium John F. Kennedy assassination Ernie Davis John F. Kennedy