School of Business Economics and Management Course: Introduction to Marketing Team Project: Marketing Plan For Pepsi For 2013 Team Members: Tamara Popovska Shkurte Lamallari Milorad Stojanov Panche Damjanski Fall 2012 Contents 1 - EXECUTIVE SUMMARY 4 2 – SITUATION ANALYSIS 5 2.1 SWOT 6 2.1.1 STRENGTHS
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Coca-Cola versus Pepsi-Cola: Competitive Strategies Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years‚ and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton‚ a pharmacist‚ and was initially made as a tonic (Smith‚ 2012). In the beginning‚ Coke had cocaine in it‚ which was to fight depression and also make consumers addicted to the drink. In 1904‚ the Food and Drug Administration eliminated the use of cocaine
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areavailable in nearly 200 countries and generate sales at the retail level of more than $98 billion. Some of PepsiCo’s brand names are more than 100-years-old‚ but the corporation isrelatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is: “To bethe world’s premier consumer “Products
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2. What is Globalisation all about? 3. What are the advantages of a global world? 4. What are the drawbacks of a global world? 5. Trade and Globalisation 6. Migration and Globalisation 7. Conclusion 8. Sources 1. Introduction As the subject for this Paper I choose Globalisation. The main reason for this choice is my fascination with the subject as well as the fact that in the last few years globalisation has become a
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analyse benefit on business system. Turning to this essay‚ it will firstly discuss how globalisation impact business. Subsequently it will make an example in this article. Finally‚ it will talk about positive and negative of each method in this case. How globalisation impact business With the increasing economy globalisation‚ there are more connection between globalisation and business. Economic globalisation is the international integration of goods‚ technology‚ information‚ labour‚ capital or
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Globalisation brought everyone around the world closer‚ not only in the virtual world but also in the real world. As the distance between people get closer‚ it interlinks life here in Singapore to the life of people who are miles away from us. This also means any disaster or financial crisis that occurs miles away can have an impact on Singapore’s economy. So what exactly is globalisation? “Globalisation refers to an ongoing process of economic and social integration of economies around the
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Globalisation What is globalisation? According to OECD globalization is “The geographic dispersion of industrial and service activities‚ for example research and development‚ sourcing of inputs‚ production and distribution‚ and the cross-border networking of companies‚ for example through joint ventures and the sharing of assets.” Put simply this means the growth of MNC’s‚ international integration and increased free trade The key characteristics of globalisation are: 1. Free trade: a flow
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Discuss the influence of globalisation on the Chinese economy and evaluate the strategies use to promote growth and development. Globalisation is the breakdown of trade barriers between nations to allow for the free flow of goods and services‚ ideas‚ communication and information. In the 1980s‚ China had implemented a series of economic reforms which allowed the country to better integrate with other nations in the region. This was endorsed by the government for the Chinese nation to develop itself
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The impact of digital media on globalisation That D&G advert you saw on the back of the bus today is the very same advert that will most likely be seen in Oman on the side of a building today. We can all agree that the world today is a much smaller place than it used to be. Our generation today as well as the generation before us experience this world we call home in an entirely diferent way than our grand parents. For example‚ communicating internationally has never been as easy‚ thanks
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Globalisation Globalisation is a controversial issue. It has generated large protests around the world‚ by people who feel that it benefits only the rich. Yet there are others who claim that it offers real solutions to global poverty. There are arguments for both sides. In practice‚ globalisation has the potential to do both good and harm. The World Bank defines it as „the growing integration of economies and societis around the world“. It sounds simple but processes of globalisation involve
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