IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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evolved into a great success due to their implementation of Integrated Marketing Communications. One of the primary motivations why Starbucks and many more companies move towards IMC is the reduction in costs through this approach. The rise in some media costs‚ most notably television through 1990s‚ the proliferation of media opportunities and the splintering of audiences has led to a review of the communications strategies used by organizations and a reformulation of their promotional and media
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The following document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that
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Integrated Marketing Communication Plan for Magnolia Executive Summary WHERE ARE WE? * Standing in the Mind * Standing in the Market WHY ARE WE THERE? * Marketing Mix Product The Magnolia Ice Cream brand boasts 7 different variants of Ice cream to cater to the discriminating taste of its various customers. This includes the Classic Line‚ the Gold Label‚ the Sorbetes line‚ the No Sugar Added‚ the Kiddie line‚ Imported line and the Limited
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Linear Model of Communication It is a one way model to communicate with others. It consists of the sender encoding a message and channeling it to the receiver in the presence of noise. Draw backs – the linear model assumes that there is a clear cut beginning and end to communication. It also displays no feedback from the receiver. • For example; a letter‚ email‚ text message‚ lecture. There are two main linear model which are used to explain the human communication process. They are .
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wireless public and private telecommunications services. In October 2011‚ the Philippine Long Distance Telephone Company (PLDT) acquired Digitel‚ including Sun Cellular‚ from parent JG Summit Holdings. Although PLDT also owns competitor Smart Communications‚ the two networks remain separate entities with completely independent mobile network infrastructure and corporate management structures. SunCellular First offered good signal in Manila but some parts of Metro Manila get bad coverage. Subscribers
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Models of communication are created to explain the human communication process both professionally and among peers. There have been several models created. In the workforce‚ we should be trained as to how to properly communicate in a professional business setting using a model that allows effective communication. The communication model can appear simple because we often only look at it as “sender” and “receiver”. However‚ there is much left in-between‚ such as feedback‚ message‚ channel(s)‚ context
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Q1: Explain the concept of communication networks and describe‚ with illustrations‚ four networks commonly found in business organizations‚ giving the advantages and disadvantages of each. Networks are another aspect of direction and flow of communication. Bavelas has shown that communication patterns‚ or networks‚ influence groups in several important ways. Communication networks may affect the group’s completion of the assigned task on time‚ the position of the de facto leader in the group‚ or
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will be a definition of what communication is; a model of communication‚ the communication process‚ an introduction of what verbal and non verbal communication is‚ and what barriers there are and how they can be overcome and what skills are required. Communication is said to be shared equally by sending‚ giving or the exchanging of a person’s ideas and must always have a sender and a receiver in order for the process to be completed (Fosbinder‚ 1994) Communication in nursing is specifically used
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Þ Political Aspect: The first factor which shall be kept in mind while studying the macro environment of Starbucks is the political aspect. It has been seen that‚ Starbucks has significant levels of presence in the coffee market. Starbucks consists of various types of products for government offices‚ corporate offices‚ etc. In the year 2011‚ Seattle Coffee has been reported a growth double digit. It shall be taken into consideration that‚ the volume of growth in the overall coffee market has
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