It is a one way model to communicate with others. It consists of the sender encoding a message and channeling it to the receiver in the presence of noise. Draw backs – the linear model assumes that there is a clear cut beginning and end to communication. It also displays no feedback from the receiver. • For example; a letter, email, text message, lecture. There are two main linear model which are used to explain the human communication process. They are ... ... ... • Shannon and Weaver Model (1949)
The original model was designed to mirror the functioning of radio and telephone technologies. Their initial model consisted of three primary parts: sender, channel, and receiver. The sender was the part of a telephone a person spoke into, the channel was the telephone itself, and the receiver was the part of the phone where one could hear the other person. Shannon and Weaver also recognized that often there is static that interferes with one listening to a telephone conversation, which they deemed noise. The noise could also mean the absence of signal. • Berlo’s SMCR Model (1960)
In 1960, David Berlo expanded on Shannon and Weaver’s linear model of communication and created the SMCR Model of Communication. The Sender-Message-Channel-Receiver Model of communication separated the model into clear parts and has been expanded upon by other scholars.
Shannon – Weaver Model
Claude Elwood Shannon (April 30, 1916- February 24,2001) was an American mathematician, electronic engineer and cryptographer.He is known as “the father of information theory”. He was a student of Michigan University. He was a graduate in both engineering and mathematics. He worked in Bell laboratories, Massachusetts Institute of Technology, Institute for Advanced Studies.He got IEEE Medal of Honor, Kyoto Prize, Harvey Prize awards. [pic] Warren Weaver (July 17, 1894- Nov 24, 1978) was an American Scientist, Mathematician and Science...