What is IMC and what is the purpose of it? Coordination/integration of all mktg comm.. tools/channels/sources within company into seamless program using minimal cost Maximizes impact on all relevant internal/external audiences Purpose generate ST financial returns and build LT brand value The Promotional Mix Advertising Paid form of non-personal communication Direct Marketing Direct mail‚ catalogs‚ telemarketing‚ etc. Interactive/Internet Marketing Back and forth- users participate and
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1.) Integrated Marketing Communications (IMC) is marketing campaigns which move toward to achieve the objectives‚ and use different promotional methods to increase market sales and achieve goals. Advertising‚ sales promotion‚ public relations‚ channels sponsorship marketing and direct marketing are example of the promotional methods in Integrated Marketing Communications (IMC). Companies use the marketing tools or resources to impact consumers and to maximize the profit at the minimal cost. An effective
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Exam Essays Why is there unemployment even when the economy is at “full employment”? Full employment is when the natural employment rate equals the unemployment rate which means there is unemployment occurring even at full employment. There is always going to be natural unemployment due to the fluctuations of the economy and the innovations in technology or cheaper labor elsewhere. So you imagine that if you have full employment then there is economic growth happening in an economy and there
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EXAM QUESTIONS 1) Describe the alternative fates of pyruvate in cellular respiration. 2) Write notes on the structure and significance of α and β glycosidic bonds. 3) Describe the mechanism of DNA duplication. Include a brief account of the types of proteins‚ cofactors and enzymes involved. 4) Write an account of two of the key historical experiments that identified DNA as the carrier of the genetic code. 5) Describe the “central dogma” for the genetic code and the basis by which genetic information
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Introduction This following paper outline an Integrated Marketing Communication (IMC) plan for Subway restaurants. The plan will discuss the promotion of Subways’ 50th anniversary of operation. Advertising and internet marketing strategies will be used to raise awareness towards the target market of health conscience adults from the age 18 - 32. Subway is the second largest franchise quick-service restaurant globally‚ aside by Mcdonalds. It offers a while selection of submarine sandwiches‚ soups
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1. Explain how Hegel’s historical materialism ties to further the idea that the world is constantly perfecting itself. Be sure to explain how the Hegelian dialect works in full detail. Use parliamentary democracy or the institution of science to show Hegel’s philosophy of reality works. 2. Explain the Lockean proviso in depth using examples. Explain how money & capital circumvents the Lockean Proviso. As such‚ do you think family inheritances should be legal or heavily taxed? John Locke theory
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Write an essay covering each of these points. It should be typed‚ double-spaced‚ proofread‚ and no longer than 15 pages. The font should be 12 point‚ the margins 1" left and right‚ top and bottom. In the essay‚ each new section should have a number corresponding to the sections below. I would like to receive your essay as a Word or WordPerfect document (Windows; I cannot do Mac). Please label your file with your name‚ last first‚ first last‚ e.g. PenningtonKen.doc Submit your essay to me as
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Sample Exam 3 Multiple Choice Identify the choice that best completes the statement or answers the question. ____ 1. According to the five-factor model of personality‚ people who score high in ____ are characterized as outgoing‚ sociable‚ upbeat‚ friendly‚ and assertive. a. neuroticism b. extraversion c. conscientiousness d. openness to experience ____ 2. People high in _________ tend to have a more positive outlook on life while people high in _________ tend to be more impulsive
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1. Distance travelled can be found from the A area under a velocity-time graph B area under an acceleration-time graph C gradient of a force-time graph D gradient of a velocity-time graph (Total 1 mark) 2. The graph shows how velocity varies with time for an object. The total distance travelled by the object in 4 s is A 20 m B 40 m C 60 m D 80 m (Total 1 mark) 3. A car of known mass has a constant acceleration. The resultant force acting on the car can be found by applying A Newton’s first
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MGMT1P93 – Progress Examination‚ part B: November 2‚ 2013 Goodman School of Business Brock University Instructor: Dr. H.F. (Herb) MacKenzie 1. Define and explain four of the following five concepts (2-1/2 marks each): a. expectancy theory b. contingency planning c. degree of centralization/decentralization d. contingent worker e. entrepreneurial characteristics 2. Departmentalization means breaking workers into logical groups. A number of different options make sense‚ depending on
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