Strategies and Programs Coke IMC IMC Strategies and Plans By taking into consideration all the key elements involved in the Developing of an IMC campaign strategy such as‚ deciding on the mix and level of different IMC ingredients as advertising‚ sales promotion‚ publicity and direct marketing. In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility
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pleasure of quality cracking chocolate and exquisitely smooth ice cream. MKTG1266 Marketing Communication LIST OF TABLES TABLE 1: SWOT ANALYSIS OF MAGNUM TABLE 2: EVALUATION OF COMPETITORS TABLE 3: CAMPAIGN BUDGET TABLE 4: TARGET AUDIENCE TABLE 5: CREATIVE TARGET TABLE 6: BEHAVIOURAL SEQUENCE MODEL LIST OF FIGURES FIGURE 1: PARTITIONING DIAGRAM FIGURE 2: WORD ASSOCIATIONS OF MAGNUM FIGURE 3: MEDIA SCHEDULE AND COST CALCULATION
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6.05.0 IMC Objective One – Consumer 5.1 Marketing Budget - Consumer 5.2 IMC Methodologies 5.2.1 Advertising - Consumer 5.2.1.1 Advertising Budget 5.2.1.2 Creative Brief - Consumer 5.2.1.3 Advertising Design 5.2.2 Consumer Promotions 5.2.3 Personal Selling - Personal Selling 5.2.4 Sponsorship Programs 5.2.5 Database Programs 5.3 Media Plan 5.0 IMC Objective One - Consumer The objective of our target market focuses on creating brand is it certain that
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B&B Agency The “Gentleman” Campaign Introduction to B&B Agency Company Overview // B&B Agency is a full service agency‚ including planning‚ creating‚ producing‚ performing market research‚ and selecting media. // B&B Agency is one of the top ad agencies in the industry‚ focusing on the power of creativity and how it can transform human behavior. By using the power of creativity‚ B&B creates a brand’s purpose that will transform
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COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with them. IMC includes the
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Background…………………………………………………………………….Page 13 4.1 Market Challenges…………….……………………………………………………….. Page 14 5.0 Campaign Objectives………….……………………………………………………….. Page 15 5.1 Campaign Selling Idea………...……………………………………………………….. Page 16 6.0 IMC Tools I……………………………………………………………………..............Page 17 7.0 IMC Tools II…………………………………………………………………………… Page 18 7.0 IMC Tools III…………………………………………………………………………... Page 19 7.0 IMC Tools IV ………………………………………………………………………….. Page 20 8.0 Evaluation Methods…………………………………...……………………………….
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MULTIPLE GRAFTING OF EGGPLANT‚ TOMATO‚AND WILD EGG PLANT EVER LYN G. BINOBO NICOLE NHEIL MARIE A. LOZADA ARVEN T. LABISCASE DUJALI NATIONAL HIGH SCHOOL BRAULIO E. DUJALI‚ DAVAO DEL NORTE JANUARY 2O12 CHAPTER 1 THE PROBLEM AND ITS SCOPE Rationale of the study Grafting is a science as well as art of the plant propagation. Multiple grafting was a novel in olden days in Philippines‚ especially o plants. We tried various experiments on multiple grafting of eggplant‚ tomato‚ and wild
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Ginger (Zingiber officinalis) and Vinegar As an Organic Insecticide An investigatory project that is presented to Mr. Fritz O. Marata of Marigondon National High School In partial fulfillment of the subject Science III Researchers School Year: 2013-2014 Acknowledgement This study aimed to introduce the combination of ginger and vinegar in order to make a nature-friendly insecticide. For the successful completion of our study
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School Paper recycling using Organic Dye Project by: Sumber Myadagmaa Tsatsral Byambadorj 1. INTRODUCTION OF THE PROJECT Deforestation is one of the biggest problems that the world is facing. Thousands and thousands trees are cut down to make the paper that we use every day. Major labor is working as well to make the papers that we use every day. The question is what do we do with our waste papers? Most of us simply throw away the paper. Most of the countries have big paper plants.
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a sports drink targeted at people with active lifestyles‚ and is designed to enhance performance. PowerAde is a good example of an IMC campaign‚ as it uses many different channels to communicate its brand‚ and it integrates these very effectively. PowerAde is a well established brand with a strong customer base. This is a testament to their successful IMC campaigns which incorporate TV media advertising ‚ endorsement strategies PR and social media. Discussion of PoweAde’s integrated marketing
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