Unit 10 PR O O F IN THIS WE INVESTIGATE HOW BUSINESSES select and deliver promotional activities. You will develop an understanding of the relative advantages and disadvantages of different types of promotional activities. This unit is a very practical one‚ and you are encouraged to think about how promotional activities are used by a range of different businesses. The assessment for this unit requires you to produce a plan of a promotion campaign‚ working within a realistic allocated
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Unit 10 – Promotional Activities Marks and Spencer Plc Section 1.0 - Introduction Throughout this assignment‚ I will be producing a plan of a promotion campaign for an existing business. I have decided to choose Marks and Spencer Plc. I will be looking at how Marks and Spencer use promotional activities and incorporate them into a promotional mix creating a vital choice in the success of the promotion campaign. As well‚ I will be considering whether promotional activities can affect a business’
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How To Achieve Sales Targets Sales personnel often ask themselves how to achieve sales targets? Prospects are more savvy now when buying products and there is a wider choice of products in the market place. What can sales people do to achieve these targets? 1. Selling Is About The Value The Customer Gets Many sales people study very well the features and functions of the products and services that they sell. What is more important is to understand what value the product or service brings to the
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business. In order to keep the advertising budget in line with promotional and marketing goals‚ a business owner should start by answering several important questions: 1. Who is the target consumer? Who is interested in purchasing the product or service‚ and what are the specific demographics of this consumer (age‚ employment‚ sex‚ attitudes‚ etc.)? Often it is useful to compose a consumer profile to give the abstract idea of a "target consumer" a face and a personality that can then be used to shape
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TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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7.1 Target Market The target market for Fitness Network is the youth‚ students‚ and working populations. They are the majority groups that are health conscious and will frequent gyms in Singapore. This is said because research has been done and studies have shown that since they are youth‚ they have a lot of time on their hand and they are willing to pay the extra money to fill their time by doing something useful. Also parents would gladly agree to give money for them to join the gym because it
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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obligations in the most cost-effective way. (Storkey 2001) Cash management framework Banks y Pa m s nt e Spending units s ue en ev R Treasury system Debt management Central bank Monetary policy Cash manager Financial markets dev. Short-term Investments Short-term Borrowings Main building blocks for cash management Control over receipts and expenditures. Forecasting cash requirements. Managing government cash balances – surpluses/deficits. Cash rationing
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Title PROMOTIONAL ACTIVITIES How you will be assessed | * You need to acquire core knowledge of how businesses combine promotional activities‚ such as advertising and personal selling‚ into a promotional mix and of how these choices are vital to the success of a promotional campaign. * You will need to consider how promotional activities are designed to alter customer attitudes‚ and investigate how the cost of promotional activities affects the final choice of promotional activities. |
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Target Markets HealthPost has two different target markets: the primary target is the buyer or large hospital systems and health plans‚ the secondary target audience are the consumers or women under forty-five. HealthPost will provide through its online scheduling service provide timely access in order to maintain good medical outcomes and patient satisfaction. Large hospital systems are located nationwide such as HCA and Vanguard. Through the development of networking relationships‚ HealthPost
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