Sales personnel often ask themselves how to achieve sales targets? Prospects are more savvy now when buying products and there is a wider choice of products in the market place. What can sales people do to achieve these targets? 1. Selling Is About The Value The Customer Gets
Many sales people study very well the features and functions of the products and services that they sell. What is more important is to understand what value the product or service brings to the person who buys it. For a given product, different people buy it for their own unique reasons. It is therefore necessary to know what are the kinds of needs that the product or service serves. You can then find out the needs of the prospect first and then only present your product or service in the light of their requirements. This approach will not only help you close the sale with the prospect that you are dealing with. It will help to increase referral sales that you can get. 2. Serve Before Selling
Sales people can be so focused on selling that they may not realize that this approach is normally seen as very aggressive by the prospect. To understand the prospect needs and to serve the prospect with no expectation of selling is actually proving to be a much more effective way of selling. Once you know the prospect needs, be generous about tips on how the person can meet their needs. One of the options, of course, is to use the product or service that you are selling. This approach is subtle and non-threatening. Even if the prospect did not buy, the chances that they will refer you to someone else is high. In addition, they may later decide to buy your product. So, do remember to give your contact details even if you do not make a sale. 3. Strategize And Follow Your Strategy
When you are faced with a question of how to achieve sales targets, the first step must be to strategize. Without a strategy, you will be aimlessly going through actions not really knowing if you...