Ag Econ 410
Ag Econ 410
“How To Sell Anything to Anybody” By Joe Girard
“Salesmen are made, not born. If I did it, you can do it. I guarantee it “ says Mr. Joe Girard
On January 1st 1978, Joe Girard quit selling cars. During his fifteen years of selling Cars (1963 – 1977) he sold 13001 cars at retail. Most of his time is now spent in writing books and columns, giving lectures, sales rallies and consulting. In this book the author describes his own life experience of how he became the number one salesman in the world!
Girard makes selling seem simple, although not everyone would have the years and dedication to spend on building their sales world as he did. Girard believes that you have to think like a winner and be a winner whether you’re selling cars, insurance or a soda. No one is going to buy from someone who hates themself. Girard also stresses the fact that if you make a sale you AND the buyer are winning. Girard has built himself in a way where the sale doesn’t end when he sees his buyer leaving, that’s just the beginning and that’s why he’s so successful. Relationship sales are very important and he states that he’s dealt with repeat customers since he began selling from the beginning. Selling and the world of sales is a competition. You’re competing with not only other sales people but also the whole world in general and knowing how to want that sale more than anything and handle it in that way is key. Girard has this law, the 250 law that can be summed up to the fact that in your life there is going to be at least 250 people that you come across where they’re either going to be at your funeral or wedding so if you piss off 1 of those 250 then it only takes 1 person to ruin everything. People like Girard come across hundreds of people a day but this rule can be applied to anyone, even if they are only...
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